How to Build Game-Changing Channel Partnerships with Theresa Caragol, CEO of AchieveUnite
In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Theresa Caragol — speaker, mentor, author of Partnering Success: The Force Multiplier to Achieve Exponential Growth, and CEO of AchieveUnite.
Channel Insider: Partner POV · Theresa Caragol, Katie Bavoso
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Show Notes
Theresa shares her journey from leading channel sales and strategies at major tech companies to launching her own firm dedicated to helping organizations create high-impact partnerships.
Discover what makes a partnership truly successful, the biggest mistakes companies make, and why executive buy-in is crucial. Theresa also dives into the evolving role of AI in partnership strategy, the rise and value of co-selling, and how trust drives business outcomes. Plus, hear her insights on uplifting women in tech and the companies setting the standard for inclusive leadership.
Topics & Timecodes:
00:00 – Introduction to Theresa Caragol & AchieveUnite
01:46 – Why Theresa Founded AchieveUnite
03:38 – Defining a Successful Partnership
07:24 – Common Mistakes in Partner Strategies
11:04 – AI as a Partnership Propeller & Industry Impact
16:24 – The Co-Selling Movement: Why You Can’t Go Alone
20:08 – Companies Leading in Partnership Excellence
23:29 – Events & Communities for Building Partnerships
24:44 – Uplifting Women in Tech & Inclusive Leadership
30:45 – Where to Find Theresa On the Road & How to Connect
32:01 – Final Advice on Prioritizing What Matters
A new episode of Channel Insider: Partner POV is released every other Thursday.
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Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.
The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.
Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.