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Why CTV Discovery is the Next Big Battleground for Performance Marketing
Season 9 · Episode 27

Why CTV Discovery is the Next Big Battleground for Performance Marketing

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence,...

CES Tech Talk · Consumer Technology Association

April 7, 202611m 21s

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Show Notes

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.

Topics

TaboolaCESCES Tech TalkCES 2026Performance AdvertisingAICTVCES C Space StudioC Space Studio