A New World for Branding in Esports
Sponsored by Dell This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a...
CES Tech Talk · Consumer Technology Association
Audio is streamed directly from the publisher (chrt.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Sponsored by Dell
This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message.
Guests
- Bryan de Zayas, Global Director of Marketing, Dell
- Steve Arhancet, Co-CEO and Owner, Team Liquid
- Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid