IAM2670 - The Importance of a Purpose-Driven Business in Digital Marketing
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Show Notes
In this episode, Gresham Harkless welcomes Terance Redmond, Founder of IBI Marketing. Terance launched the firm to bring integrity and innovation to the digital marketing space, specifically targeting small and medium-sized businesses that lacked ethical and effective marketing partners.
Terance shares that his business is guided by his personal mission statement: to have a positive impact on everyone he meets, be kind, and constantly educate. This belief drives IBI Marketing to help everyone in its sphere of influence succeed.
Terance credits his “secret sauce” to his high-pressure experiences, including playing in three Rose Bowls and the NFL. His key takeaway is that preparation and effort are vital. He defines a CEO as a leader who wields their responsibility with the “utmost, loving, caring, non self serving aptitude possible”.
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