IAM2098 - Brand Messaging Strategist Helps Businesses and Brands Distill Their Complex Work Into Stories

In this episode, we Ryan Holck, a speaker, author, marketer, and brand messaging strategist. Ryan is the creator of the Distill Your Story framework that guides brands to tell their story clearly so that they are memorable and referable.   He mentions the tension in nonprofits between having many stories to tell but not always focusing attention well.   The conversation highlights the importance of focusing on the outcomes provided by a business rather than just the tasks performed.

Website: Distill Your Story
Facebook: Ryan Holck
LinkedIn: Ryan Holck  

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