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What Is Your Brand?

What Is Your Brand?

CEO Daily Brief with Dr. Jessica Kriegel

December 9, 202511m 38s

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Show Notes

In today’s episode:

  • Your brand is what people say about you when you're not in the room. This holds in business and in all aspects of life.
  • Brand is also an outward manifestation of your culture, and vice versa.
  • How you handle difficult situations, as leaders, impacts your culture and your brand as a whole.



CEO Daily Brief is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results.

John Frehse, Global Head of Labor Strategies at Ankura, joins Jessica every week to discuss the latest news in labor, employment, and workplace culture by asking each other the question: 'What Are You Paying Attention To Now?'


  • John Frehse:

    • LinkedIn: https://www.linkedin.com/in/johnfrehse/
    • Bio at Ankura: https://ankura.com/experts-and-advisors/john-frehse


    Jessica Kriegel:

    • Website: https://www.jessicakriegel.com/
    • LinkedIn - https://www.linkedin.com/in/jessicakriegel
    • Instagram: https://www.instagram.com/jess_kriegel/

    Culture Partners:

    • Website: https://culturepartners.com/
    • LinkedIn: https://www.linkedin.com/company/culturepartners/