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An Organization's Purpose

An Organization's Purpose

CEO Daily Brief with Dr. Jessica Kriegel

December 3, 20246m 24s

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Show Notes

In today's episode:

  • An organization should have a clear, simple purpose. "Our purpose is to..." followed by six words or less.
  • When this purpose permeates an organization, it inspires employees and helps them feel fulfilled with the knowledge that they're working toward a clear mission.
  • A clear purpose serves as a measuring stick for thousands of strategic decisions. If it doesn't align with the purpose, then move on.


Culture Leaders Daily is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results.


Jessica Kriegel:

  • Website: https://www.jessicakriegel.com/
  • LinkedIn - https://www.linkedin.com/in/jessicakriegel
  • Instagram: https://www.instagram.com/jess_kriegel/


Culture Partners:

  • Website: https://culturepartners.com/
  • LinkedIn: https://www.linkedin.com/company/culturepartners/