Season 6 · Episode 30
Number Fever: How Pepsi Nearly Went Pop (Classic)
Cautionary Tales with Tim Harford
August 1, 202535m 30s
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.
Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.
For a full list of show notes see http://timharford.com/
See omnystudio.com/listener for privacy information.