#265 Jaryd Terkelsen - Cracking the Code to Customer Stickiness
Catching Up With CUB · Daniel Hakim
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Show Notes
Daniel catches up with Jaryd Terkelsen, Co-Founder of Beforeyouspeak Coffee - Australia's number one functional coffee brand, stocked in over 3,000 retailers and the official coffee partner of the Alpine Formula 1 team. What began as a simple idea to make coffee healthier has grown into a performance-driven brand recognised worldwide.
Daniel and Jaryd explore how focusing on a niche audience sparked rapid growth, why tying products to daily habits creates staying power, and the importance of discipline and focus in scaling a business without losing momentum.
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