What Comes First, Brand or Product?: Paul and Rich on Doing Brand First
Catalyst · Launch by NTT DATA
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Show Notes
Big thoughts: This week on Track Changes, Paul and Rich sit down to discuss how branding impacts product design. We chat about how branding is critical when designing products, and how helpful it is when the brand comes first. Of course, that’s not always the case. We talk about the challenges of developing brand and product simultaneously and ways to deal with the complexities that come with this type of agile development.
A Conversation with Michael Bierut and Jessica Helfand, Part 1
A Conversation with Michael Bierut and Jessica Helfand, Part 2
Do the Brand First - Paul Ford
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