PLAY PODCASTS
John Shankman Explains the Whole Ad Stack
Episode 64

John Shankman Explains the Whole Ad Stack

Catalyst · Launch by NTT DATA

May 16, 201747m 45s

Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Understanding advertising on the web: this week Paul and Rich talk to John Shankman, an internet advertising veteran who has worked at companies like Federated Media, Huffington Post, and The Awl Network. He currently runs Hashtag Labs, a company that helps make ad tech more manageable for independent publishers. The conversation runs through various types of advertising online, from programmatic to direct sales to premium networks, and tracks the life of a web ad for the Paul and Rich’s new school, “Ford University.”

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topics

enterprisecontinuous deliverygo-to marketengagepostlightnexientdigital experiencesmachine learningstrategylaunchlaunch by ntt dataculturebusinessinternetexperiencesaimtechnologyntt dataadvertisingstartupdesign productsfuture-proofinnovationdesignaigrow