A New Improved Postlight: On Rebranding at Postlight and Beyond
Catalyst · Launch by NTT DATA
Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
How do you know when it’s time to rebrand? Last week we launched a new brand and want to tell you all about it. But we also want to share some broader lessons about when and why rebranding is necessary. We share what we’ve learned over the years about growing a company and evolving a brand to better suit what the company can do, not what it’s already done. We hope you like our new look!
Links:
Postlight Case Study: Goldman Sachs
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.