Episode 298
Product Led Revenue, Data, and Focusing on the Customer - with Breezy Beaumont - 298
June 30, 202243m 5s
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Show Notes
My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you.
Key Takeaways/Topics
- What is Product Led Growth
- 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC
- PLG as a movement is putting things back in the hands of the enduser, the consumer.
- A PLG focus can help you align across the organization, product, sales, success, and marketing.
- There is a shift to cloud data warehouses - as a central source of data.
- It is important to have top level buy-in, all functions will feel it.
- The data tells the story. Less of a gut feeling - because the data is there for you.
- True land and expand, while reducing churn.
- PLG is and it's impact is shifting how we think about sales, selling, and working with customers.
Show Links
Execute Better.
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http://catalystsale.com/game
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