Playing The Long Game and The Myth of The Overnight Success with Baked By Melissa
Career Contessa · Lauren McGoodwin
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Show Notes
Today we’re chatting with Melissa Ben-Ishay, the founder and now CEO of Baked By Melissa, a popular TikTok creator, and so much more. After getting fired from her job, Melissa went home and started baking her cupcakes. Fast-forward 15 years and Baked By Melissa is an incredibly successful business that still offers its signature product: bite-size cupcakes. What does it take to build a long-lasting brand? How does Melissa push through impostor syndrome? And how does she come up with that much content?! Honestly, she has shared a new recipe on TikTok for 600+ days in a row and has no plans to stop. Get ready for a fun (and very open) founder interview.
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Baked By Melissa: https://www.bakedbymelissa.com
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