#47 Managing $500M+ in dealership ad dollars, Uncovering marketing budgets, Do gimmicky dealership mailers work? | David Regn, Co-Founder & CEO of Stream Companies
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Show Notes
In this episode, I'm speaking with David Regn, Co-Founder & CEO of Stream Companies.
This episode is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Stream Companies - Full-service, fully integrated, tech-enabled ad agency doing the ordinary extraordinarily well. Learn more @ https://www.streamcompanies.com/
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Topics:
(00:00:00) - Intro
(00:01:38) - Starting Stream
(00:03:52) - What services does Stream offer today?
(00:04:16) - How have you seen dealers shift the way they deploy marketing dollars?
(00:08:59) - Stream’s scale
(00:14:27) - How much are dealers paying to acquire a customer?
(00:17:06) - Do local dealers have an embedded advantage over national brands or vice versa?
(00:18:35) - What is the budget you are responsible for and where is it being deployed?
(00:20:30) - Thoughts on 3rd party listing sites
(00:27:20) - Do you still believe in traditional media advertising?
(00:30:12) - Call to Actions
(00:32:32) - Are you doing anything in the AI space?
(00:33:47) - Is there any meaningful AI implementation on the consumer front?
Check out Stream Companies here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.