How To Target Your Core Customer Without Losing Market Share #BrandBuilderPodcast
Capitalism.com with Ryan Daniel Moran · Capitalism.com
April 2, 201921m 4s
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Show Notes
Max Kerwick plays it differently today by tackling a common listener question: "it's great to build around an ideal buyer, but how do I market to multiple types of people?"
Do you really have to speak to different customers? First, diagnose and second, decide if you need to segment. Listen in to find out how to do both of those things efficiently.