Capitalism.com with Ryan Daniel Moran

Ryan is joined by Omar — who runs Margin Business, an Amazon optimization agency — to talk about finding and hiring that anchor employee, the one who frees you up to build your business rather than work in it. How do you hire for a role that hasn't been systematized? Ryan shares the 3 most important characteristics that this person needs to have. He also highlights the critical steps to getting organised for that first hire to work out. Mentioned in this episode Marginbusiness.com Turnkey Product Management Outstanding Foods

Ryan "DMT" Moran makes an appearance on his Ayahuasca Shaman's podcast to dive deep into every spiritual pool available and investigate how they relate to one another. Join them for a thoughtful discussion on Ryan's spiritual journey to this day, how Ayahuasca fit into it and where he thinks it may lead in terms of personal and professional development. Keep in touch @RyanMoran @RyanDanielMoran Mentioned in this episode Zach and Jess Poitra

Jeff Lieber sits down for an interview with Ryan Daniel Moran. Is Ryan a robot? He shares the one aim that drives all of his actions and how his personal routines enable him to get more done. Jeff and Ryan also discuss how to build an audience in Amazon, as well as how to prepare for the future in order to thrive in the long term despite Amazon changes. Mentioned in this episode Turnkey Product Management Sign up for the Playbook for Amazon Class over at Capitalism.com/AmazonClass Tweetables "I think the biggest opportunity, the biggest white space, is building brands around audiences." — Ryan Daniel Moran

Bradley comes on the Freedom Fastlane podcast to have permission to get unstuck. Today, Ryan gives advice he rarely gives, and he coaxes Bradley into realizing you know what you want, even when you think you don't know! Also, how to best use your social media when you're an introvert. Mentioned in this episode Black Rifle Coffee Mizzen+Maines

Ryan picks up a thread he didn't get to on the last episode: his predictions for the coming elections, Woohoo! Controversy! He names names, makes bets, and draws interesting business lessons from the current candidate positions. Ryan also touches on the lies he has believed about money and his current understanding of freedom. Keep in touch @RyanMoran @RyanDanielMoran

Patrick Donohoe interviews Ryan Daniel Moran in this intimate conversation about the nature of Capitalism and how defending its core principles serves humanity on a large scale and time frame. Patrick and Ryan also touch on the hardships, failures and challenges of entrepreneurship as well as discuss politics. Mentioned in this episode Alexandria Ocasio-Cortez Andrew Yang Toms Shoes Joseph Shumpeter Frederich Hayek Ray Dalio Turnkey Product Management Quotes (edited) "Profit is the reflection of you doing good, and with that you can do whatever you want, you've already paid your debt to society by doing that good thing in the first place." — Ryan Daniel Moran "The only person in politics smarter than AOC is Donal Trump." — Ryan Daniel Moran "Today is the first time a message can be delivered at scale, and because of that, we are now incentivized to do whatever gets attention on a mass scale, especially when you're doing something like running for president." — Ryan Daniel Moran

Douglas retired from his family business in 2011. He battled burnout and depression and has been dabbling in longevity meetups. He is looking for involvement. Ryan helps him see how he's already filling a niche — he looks good at 67! Now he needs to start, Ryan breaks down what he should do. Mentioned in this episode FlynnCon Ray Kurzweil — The Age of Spiritual Machines Meetup Peter Attia

Ryan opens up today's edition with some business news you need to find interesting — pay attention! Creativity is the key to your pursuits, why? Ryan shares the insights he's picked up over the thousands of attempts at creation he's made. Keep in touch @RyanMoran @RyanDanielMoran Mentioned in this episode Zevia Virgil's Soda Quest Nutrition One bars

What does it mean to be a man and an entrepreneur today? Ryan shares his thoughts on masculinity, loneliness, creativity, capitalism, growth and religion. Ryan opens up about what influence he wants to have as a man and what he has learned about women. And tune in to hear the number one rule of business he has always violated as well as what you should be willing to sacrifice in the pursuit of truth. Key takeaways Men are trained to shoulder and carry the burden, do it alone, and do it in silence. This is a lie. Ryan's journey started with being aware that he felt alone and noticing that every aspect of his life was better when he wasn't. Challenge [8:13] Ryan shares his biggest challenge so far in his journey as a human, a man, and an entrepreneur. He also touches on his take on the meaning of life. [10:00] Loneliness shouldn't be man's default state, but it's the case for the majority of male leaders today. Capitalism [12:29] Capitalism.com is one of Ryan's entrepreneurial ventures and it's been the vehicle for building the community he's looking for. [15:12] Ryan talks about the extraction versus the input mentalities he sees in young entrepreneurs and explains which of them best benefits Capitalism as a model. Part of why Capitalism.com exists is to change the conversation around entrepreneurship. Fear and purpose [22:10] Who does Ryan fear the most in this world? He explains the pitfalls of eschewing in opposition to the importance of finding purpose. [24:44] A 25 year plan is Ryan's way of harnessing his ability to make good decisions long term. The benefits of long term thinking cannot be overstated. Ryan is expecting his first boy in December — this led him to an 'oh! shit' moment — and it may well be the start of his thought process beyond the 25 year mark and into "post-Ryan". Q1 [31:19] Mike asks Ryan about working with very — very — young entrepreneurs. This leads to an interesting conversation about perception. Q2 [37:17] Kids don't have any preconceived notions, should it not be easier to make them entrepreneurs? Nature vs nurture: Ryan opens up about what he wants for his own children. Q3 [40:15] Still want to buy the Indians? Yes, but… there's a caveat! And this is a multi-part answer on how Ryan has grown and who he has grown into. Q4 [46:38] John asks what is the impact Ryan wants to have on the world? To be an example. The perception of men and masculinity is of destruction and divisiveness. Masculinity is more about leadership, service and kindness. Q5 [50:36] Leadership comes with criticism. Is there any way to avoid it or do we have to steel ourselves? "Believe those who are seeking the truth; doubt those who find it." — Credited to André Gide, 1952. Translated to English, 1959 ("Croyez ceux qui cherchent la vérité, doutez de ceux qui la trouvent.") Q6 [57:04] How did Ryan lose his religion? In short, the church has a lot of dogmatic people claiming to have found truth and Ryan isn't done looking for it. But in reality it was a complex, scary and painful journey which may someday become a book. Q7 [1:02:12] After questioning his faith and losing his religion, where is Ryan today? Ryan offer a vulnerable, honest and very personal answer. Thanks for listening! Mentioned in this episode Capitalism.com x Paradigm Life's Patrick Dohonoe — Free wealth strategy guide GoBundance Quotes "Men are trained to shoulder and carry the burden, as well as to do it alone. This is a lie." — Ryan Daniel Moran "I just find that I make better decisions the longer term I think, it enables you to factor more things in." — Ryan Daniel Moran "Are you here? Am I safe? Do you love me? If you think about it, ever fight you've ever had with a woman had its roots in one of these three things." — Ryan Daniel Moran "Listen to the man who pursue truth and flee from the man who has claimed to have found it." — Ryan Moran quoting André Gide "American Christianity specifically keeps most people from experiencing God that Jesus of Nazareth referenced." — Ryan Daniel Moran

Today Ryan talks to Kei Nishida — Author and founder and CEO of JapanesGreenTeaIn.com — a business for which he'd like to acquire more customers and see their sales increase. Blog traffic is working, email channels are working and event presence is working… how do you increase scale speed? Ryan offer tips from ramping up content writing to using the attention you're already getting to your advantage.

This is a short clip from a recent event when an attendee asked what to do with your time once you've achieved a certain level of success. Ryan touches on the feeling he's chasing, more so than a passion, it's a goal of family, tribe and community.

Ryan sits for an interview on the Outsourcing and Scaling Show with Nathan Hirsh he shares his thoughts on "Amazon businesses" and tips on how to break from that and into a real business. Also, did you ever wonder what Capitalism.com's structure is like, how Ryan structures his schedule and what he's learned about building company culture? Tune-in for a peek behind the curtain! Key takeaways [2:35] Nathan takes a minute to introduce Ryan "Delicious Leftovers" Moran to his podcast and asks him to share a little bit about how he was as a child: try to remember how you used to have fun. First ventures and umpiring lessons [5:16] Ryan doesn't consider ever having had a first "serious adult" venture. It was really more of an accumulation of all of his smaller endeavours, driven by the goal of becoming a real estate investor. Both Nathan and Ryan used to umpire, they talk about the kinds of lessons they learned and skills they developed. "An Amazon business" [8:15] The tools have changed drastically, from the time Ryan was coding dreamweaver on a dial up modem. But with more resources and ease of opportunity, there are now more players competing, so the game has become about quality — both in product and customer experience. Most people are short sighted though and will start thinking that they run an Amazon business. No one ever says "I have a Walmart business" or an "affiliate business" but people do say I have an "Amazon business" the reality is that Amazon is a customer acquisition strategy, not a business. People who win are the ones who do digital marketing, who focus on people. Where to start [11:48] Ryan's advice for people who want to start marketing starts with a mindset change: an AMazon business doesn't exist, you need to start building your own asset. 1. Budget your profits — the cheque you get from Amazon is not your money, it's the company's money. 2. Invest in customer experience. 3. Build an audience — either build it yourself or create a long term partnership with an influencer. 4. Try your hand at search engine optimization, no one is doing it: you'll have an edge. People [15:04] Making money is about people, it's about who you surround yourself with, and it's about your emotional intelligence. You have to learn how to succeed through others. Ryan shares what he hates to do that is critical to moving forward in building your business: job descriptions… What is required to move you forward? It's always the right time to hire when you know what you're hiring for. The opposite never ends well, Ryan has failed that way many times and he shares a few. Structures, meeting and company culture [22:53] Ryan shares a bit about how he structures his businesses: who's in charge of what… He also touches on the traits he looks for in his teammates and colleagues, how he runs meetings and what kind of culture he is trying to develop at Capitalism.com. Two things Ryan learned through personal experience: if your culture sucks, something about you sucks, and people need more guidance and feedback than he thought from the get go. Scheduling [30:13] Ryan touches on which parts of his schedule he protects and which are more flexible, his current objectives and focuses as well as what he chooses to do weather it's morning or evening. Owning the Cleveland Indians [31:37] When Ryan was 12, he wanted to be the General Manager of a Baseball team but he also realised that if you are the general manager, someone has to hire you — you are not in control. The owner is in control. Nathan and Ryan nerd out on Baseball. Capitalism.com and CapCon [34:39] Ryan shares what the purpose of Capitalism.com is and explains how the Capitalism Conference was born, what its goal is and what's in the cards for the future. Thanks for listening!

Jason Franciosa — long time follower of Capitalism.Com as well as Co-Founder and CEO of Element 26 — joins the show to ask Ryan some questions on how to go from $50k a month to the $100k a month mark. Tune in to hear Ryan's tips on not skipping steps when planning ahead, how best to communicate with customers, better ways to build audiences and finding the magic-making team member.

Corrupt politicians? Economic hardship? Income inequality? Compared to who!? When!? In North-America, primary needs are met and more often than not, wildly exceeded. We have lost most of our bases of comparison and so the ability to evaluate our relative situation. Ryan shares his fears around us forgetting how good we have it and what we could lose as a result.

Are you in the low 7 figures, and a bit stuck? You might've become an Amazon channel manager. Ryan explains how to get off the hamster wheel and build up and past 7 figures. Key takeaways The three parts of business are pretty straightforward: 1. Sales channel, 2. Product and 3. Audience. Uniting these three aspects is the key to propelling your brand past 7 figures. Here's how. BUSINESS PART 1 [6:13] Sales channel — where are your sales coming from? For most of the world, the answer is not Amazon… You are a channel manager. On a hamster wheel. [9:52] Somewhere in the low seven figures lives the hamster wheel in which you can't grow as fast as you used to and you can't do all of the work alone. That's when you know you're an Amazon channel manager. It's humbling. Tip: Don't fall into the trap of then becoming a — let's say — Shopify channel manager on top of an Amazon one… Getting out of the wheel will suck [13:04] There was a time, when you just started your business when you sucked at it. But you got better. Now you're good, the only thing that threatens you is if Amazon makes a change… So you protect your investment and you enter defense mode. The only way out of defense mode is to hire better people who do specific things better than you. Tip: After 180 days if a new hiree is not out-earning you, they may be the wrong person for the job. Now you can focus less on working in and more on working on your company... BUSINESS PART 2 [15:25] Products! No one got big, got rich or got famous selling the same product as everybody else. This is the unhappy place where we're trying to outreview our competitors, over analyse our keywords and wage price wars. Risky business [24:52] If you're over a million, it's time to take some risks on products: create a product people actually want, not what everyone else is white labelling from Alibaba. More risk = more reward. So, your sales channel is optimized and you have a unique product in the marketplace: you are ready to jump off the hamster wheel and into the big league. BUSINESS PART 3 [26:38] Audience! Ryan's favorite audience builder is currently search engine optimization — what's old is new again — in fact all of his companies were built on search engine optimisation and email. The hero's journey [31:35] Whatever you sell, you should always remember that it's about the people who buy your product and how it helps them in their journey: people don't care about you or your business, they care about themselves. They are the hero. They are Luke Skywalker. You are not the hero, neither is your business. You are Yoda, you serve the hero. Tip: Add an email insert into your packaging, start turning sales into CUSTOMERS. There is a huge difference between a sale and a customer, and the latter is where real value is built… Ryan's closing tip 1 [42:21] You are at a million or up and can't pinpoint what your business' purpose is — aside from more sales — you are in trouble. Figure out who you are. Ryan's closing tip 2 [47:09] Where is you time and focus going? Outsource all outsourceable tasks and spearhead new initiatives — stop being the operator of all things and start being the leader of all things. Thanks for listening!

Former pitcher for the Cleveland Indians Nick Hagadone joins the podcast today — a dream comes true today for Ryan and a great learning opportunity for listeners to find out what tips Ryan had for the ex-MLB star to maximise his businesses returns. Are you looking for some pointers on how to how to craft a launch plan? What about things you should do to get daily sales? Sit-in on this star-struck interview.

During Seller Con in Las Vegas Ryan got mobbed backstage by digital marketers with bunches of questions. Today's episode delivers some seriously unfiltered Ryan. Watch your ears though, there is some colorful language on top of some interesting pointers and a few blunt, blunt answers!

Get ready for today's episode, it's finally part 2 of black man vs. White man! Follow Ryan "Debate" Moran and Billy Gene into a multitude of controversial rabbit holes and hear what Billy had to say that may have changed Ryan's mind on some subjects. Key takeaways Trump or Obama? [5:43] Billy and Ryan set the tone for this dialogue by going over drunken items from the last black man vs. white man debate — are people more divided than during the civil war? Are things better or worse for minorities? — and open up this year's conversation with a personal story from Billy. Putting other things first [:] Ryan points out that his choice to support Trump, or not, would be driven by his upbringing and his choice of peers. Billy rebutts that as a black man, it's hard to put other things — upbringing, peers, etc. — before race since so much of his experience of the world has been dictated by it. One racist thing [13:35] Ryan asks if there is one thing about Trump that stands out as racist. The tagline! Billy offers that Make American Great Again refers to a time past, but which? Maybe the one when people of color were segregated against and women overlooked — what about that could you possibly like as a black man. What the f**k does great again mean? Representation [18:26] Billy notes that perception is key, and that we understand ourselves in the context of what we see, i.e. when he watches a 1920's film, he understands that he was the milkman. So building pride and making certain that strong black representation exist in every area of life is important to him, he's plated his Lambo "I'm black" — even if some white people take it personal! Ryan concedes a point! The opposite of racism? [21:40] Ryan asserts that he avoids making assumptions based on race and gender while Billy claims — as an advertiser — to be all about assumptions. Billy thinks forcing hard conversations may be the one positive thing to stem from the Trump movement. Privilege [24:38] Billy offers that privilege is the innate leg up that a white man may not realise he has in comparison to a black man. He also offers up the main opposing views of both sides which tend to generate disconnect: 1. Don't say you came from nothing because you don't know what nothing is. 2. Don't villainize me for being born with what I was born with. The true leg up is having people like you, in your surroundings that were successful, that's when you believe it's possible. The controversial voice of privilege [29:10] Ryan agrees, but counters that privilege is less of a factor in success than ever before. Billy acquiesces but adds the following caveat: it isn't gone and people are still not equal. Empathy [31:33] In a "black man or white man succeeding" scenario, Ryan says he would bet on the person coming at a disadvantage. Billy immediately counters that this may be because Ryan doesn't really truly know what disadvantage is. And that is privilege, with a little bit of lack of empathy sprinkled in. Billy shares his personal story of privilege and luck which took root in his parent's fight against disadvantage. The key to moving forward with this whole debacle is empathy: for people who are privileged to be cognizant and humble about it and for the people who had none not to villainize. Responsibility [36:40] Both Ryan and Billy agree that people who have privilege also have a responsibility to make other people's lives better, whether or not that privilege was given to them or if they worked hard for it. And people without have a responsibility to themselves. But people with too much privilege or too long of a history of privilege tend to get soft… Is Billy stumped? Soft, soft privilege [40:00] Ryan argues that socialist government policies like raising welfare, social safety nets and etc. play a role in softening the masses. Billy offers a personal caveat. What is the role of government? [45:40] Ryan and Billy discuss the role of government: should governments force the "benevolent responsibility" of successful people? Should there be a fee for becoming successful? And once a program is successful, should it not be cancelled? Ryan offers that Federal Government should only exist to protect our borders, freedoms, rights and constitution and State Government should decide everything else. Abortion [48:35] Ryan is of the mind that State Governement should decide their own abortion laws — even if he thinks Alabama's law is whack. The philosophical question that underpins the abortion debate revolves around when a fetus deserves equal protection under the law. Billy debates whether men should even vote on it. Marriage [54:33] Billy asks about the white entrepreneur's recent obsession with open couples. Ryan isn't even certain what he thinks about marriage but he does think that the recent spike in non-traditional narratives in the entrepreneurial community is driven by loneliness. Entrepreneurship [1:00:40] Both Billy and Ryan believe that people have come to mistake entrepr

Marianna's interest in blogging began in 2014 and eventually led her to start The Collective Mill a resource that helps women launch their own blog. After her email list grew from 500 to 17 000 on it's own, she is looking for guidance from Ryan on how to monetize her website with her course. His advice is not what she thought, listen in to what Ryan thinks her next moves really should be.

Ryan used to laugh at his roommate for doing this, but after one session, he was hooked. 7 years later into that process, he interviews a practitioner of the work in Network Chiropractic, Dr. Cliff Inkles. What is this woo-woo weirdness? Ryan, C-Money and Dr. Cliff talk through the process of Network Chiropractic.

Today, we feature an in depth interview with Ryan about some seldom shared ideas he has on Religion, Politics and Business. Ever wonder what Ryan's most controversial thoughts are? Tune in for that, as well as some tips for better living and serious insight on what the point of religion is, what the outcome of the next election is going to be and the greatest metaphor for life: sports. Key takeaways Letting go [5:08] Ryan broke from his faith in what was probably the most painful event of his life so far. However, when you are ok with breaking from everything you've known, you are also able to question every other normative aspect of society. And because people are usually dogmatic, this ability becomes a strategic advantage. The origins of questioning [6:43] The Baptist church is very dogmatic in terms of scripture being the word of God, and Ryan began questioning the literal truth of scripture. Is the Bible really the inspired word of God? He concluded that it was not, and this launched his pursuit of truth, which is the whole point of spirituality. "Trust those who seek the truth but doubt those who say they have found it." — André Gide 2 Party system [13:00] We're already starting to see the cracks in the system and Ryan shares his predictions on its lifespan: The last Republican election had 17 people on the debate, the Democrats are now running more than 20 candidates who qualify for the debate. So by 2024, more than 50 people could be bidding without any clear front-runner. What this means is finally some room for independents and probably time for a more democratized election. The Indians [18:00] Around June first the Indians were 28 and 29, Ryan thought "punt the season". Since then, they've gone 38 and 16. What happened? The team started playing for Cookie, the starting pitcher who was diagnosed with Leukemia: now they had a reason why. Isn't it a great metaphor for life: You can have all the raw ingredients, all the talent, but if you don't have a reason why, it all gets left on the sidelines. Team culture helps, but so does the human tendency to believe projections rather than reality, so the expectation to win — or lose — has a role to play in the outcome. Winning [26:00] Predicting the outcome of elections has been relatively easy for Ryan, especially when people are "voting against X". That is usually a great indicator that X will win: you are still focusing on them and it usually means the other candidates have no real substance for you to rally to. The entire House Democratic caucus is focused solely on electing someone who can beat Donald Trump! Joe Biden even said his only goal was to beat Donald Trump. The only people who may have shots if nominated would be Andrew Yang an Tulsi Gabbard: they're running on real issues — even if Ryan is not a fan of their solutions! Free market [28:52] Should I have the right to consume anything that is destructive to me? Or alternatively: does someone have the right to prevent me from doing something to myself? Ryan thinks that if you are going to have restrictions, you can only try to police the market, knowing that this will result in an underground industry. Ryan still has an incomplete opinion on drug policy, but he does believe that punishing the individual is a lost cause. Marketing the wall [33:07] The wall was always a false policy: it was a marketing tool and a negotiation tool. It got a lot of attention and enabled Trump to say that 3 ½ years later "there's still not a wall, we still have work to do, don't let them take it away from us!" What will happen is that some parts will be built — some already are and some were already built before Trump — and the rest will be a technological solution that he will call "a wall", and a win. Consumerism [34:32] People consume out of fear. When you are happy and at peace, you do not have endless consumerism and the opposite is true as well. We consume to fill a void that cannot be filled by consumerism. Mental health has to be the next conversation we have as a society — that and marriage — those are the great debates coming. Quick hack [36:27] Meditation, therapy, personal and physical development inform better decisions, but Ryan has found that the one thing that keeps all of those practices running at their best is sleep. It's the one thing that makes everything else easier or unnecessary. What he monitors is being up late at night working and if by 9 o'clock he feels like binge eating, it means he needs to go to sleep. Controversy! [40:38] Prescription drugs are something Ryan has come full circle on after using Modafinil and Metformin — which is big in the biohacking community — his doctor recommended it as a net positive despite the side effects. He mainly sees those as preventative care and not as solutions to ongoing problems. The one thing [45:01] If you do only one thing that will have a net positive impact on your well being, Ryan recommends that you spend the time to identify the most traumatic

Wendy has been really very busy working on getting her business where she wants it to be, but she isn't seeing the needle move. "Do you want a testimonial? You just changed my life!" find out what Ryan told Wendy Kim during this exclusive in-person one-on-one.

Every time Ryan visits his grandparents, he pretends it's the last time. He's been asking them about their lives, their greatest moments, regrets and secrets for longevity and happiness. Today he shares what 2 things all of his grandparents agreed was key to a fulfilling life even through economic depressions and wars.

John Mackey, Founder of Whole Foods, took a liking to what Cap.com is doing. In this never before shared talk from the Capitalism Conference, he shares the story of how he grew Whole Foods. What exactly is Conscious Capitalism? John takes us on a brief history tour of Capitalism, how it came about, what it drove and what it should become. Key takeaways Capitalism [3:51] John outlines a few of the ten principles that underpin true Capitalism, not the crony Capitalism -- or Crapitalism -- we see today. He also paints a portrait of the United-States' steady decline in economic freedom. A brief history lesson [8:00] 200 years ago, 90% of everyone alive was poor, but as Capitalism began in Holland and steadily spread all the way to North-America and Asia, prosperity has since then increased 10x in the low lines! Zero sum games? [14:55] John debunks the idea that for someone to become rich, another is required to become poor. In truth, where Capitalism is embraced, the floor rises: mortality and illiteracy rates drop and GDP rises. Morality [18:05] Capitalism's voluntary exchange principle (competition) easily contrasts with Socialism where the government controls everything (monopoly). In terms of ethics, it's hardly a difficult choice: because no one owns customers, competition forces businesses to always strive to be better in order to keep the privilege of their customers' money. Not only is it ethical, Capitalism is the only system that drives growth and innovation. The only system that creates value. Scandinavia [25:16] Sweden - that Socialist beacon - has a corporate tax rate of 22%! Compared to that of the U.S. at around 40%, you begin to get a sense that when businesses are allowed to keep their money and reinvest it, it really drives prosperity. Sweden is not really Socialist, it's a Capitalist country with a really strong social welfare component, a safety net: they take care of their people. Perception [28:29] Despite business being ethical - voluntary exchange, noble - elevating existence, heroic - creating prosperity… Despite all of that business people are mistrusted, John tries his hand at why this may be. Technology and people [35:09] We are better informed, connected, educated, becoming more intelligent, living longer, more mindful, more aware, more conscious. In that sense, we are the evolution companies must take, businesses have to become better, more conscious. Conscious Capitalism [38:56] John walks us through the 4 tenets of conscious Capitalism. 1. Purpose 2. Stakeholders 3. Conscious leadership 4. Conscious culture Conscious leadership [40:42] Work on yourself, know yourself, it'll make you a better leader. Emotional intelligence is worth its weight in gold, and if you're in the service industry, hire for that. Understand who you are and what you're not good at to avoid hubris, because nothing corrupts the mind like success! It isn't about you, you are to serve your business and your stakeholders. Old tips! [52:00] Because he rambled before, he can't ramble now, so John quick-fires his tips! Life is short, do what you really care about. Learn and grow, always. Invest in your relationships. Practice forgiveness. Move away from ideology: it is intellectual death. Find coaches and mentors, but know when to make you own decisions. Culture eats strategy for breakfast. T.A.C.T.I.L.E. [58:49] John talks about a few of the items in the book Conscious Capitalism, including the role of love, integrity and ethics in your business. Conclusion [1:01:00] There is nothing we can't do if we unleash our creativity and keep creating value for the world. Thanks for listening!

This episode is straight from Flynn Con in San Diego put on by Pat Flynn of the Smart Passive Income podcast. We set up a Capitalism.com advice booth and waited to see who would walk over and sign up to sit down. An attendee named Jessica Dhillon came by, having never heard of Ryan Daniel Moran or Capitalism.com before, and she asked about the direction she should go with her new podcast - The Smart Franchisee. In her show directed at entrepreneurs and 9-5ers who want to buy a franchise, she gives the real story about what it's really like and what you need to know before buying a franchise. However, she worries about being too blunt, making enemies, or being too controversial. On this episode of Freedom Fast Lane, Ryan shares his thoughts about all this...

Today's episode is a leaked interview with C-Money where he asks Ryan pointed questions on which subjects he chooses to talk about during the 8-Figure exits workshops and why. Get a glimpse of Ryan's strategic questions directed at helping shift entrepreneur mindsets from working in their businesses to running their businesses. Key Takeaways X-Figure exits [1:37] The workshops are there to lay strong plans to build the exit. They are built to help remove some of the stresses of business. The Big Picture [2:43] Setting the amount of money that you would be comfortable living your ideal life with is the first step to breaking down the path to it into manageable pieces. It also provides a filter through which you should make all your other decisions. Most can't handle it [4:15] Entrepreneurs don't all have the skillset, time, knowledge or energy to run an 8 figure business. Giving up equity [6:11] Your job as an entrepreneur is to bake the biggest pie possible, and if you've baked a big enough pie, you will have enough to share. But to do this efficiently, you need to find the people who have the ingredients so you can oversee the baking! Hiring? [9:27] Attracting and retaining good talent is simple: people want to be part of something and they don't want to work for crappy businesses: you have to build something people care about. The tough thing for entrepreneurs is they often don't care about the business, they care about what it gives them: guess who doesn't like it either… Only build the business you want! Thank you for listening, it means the world. Mentioned in this episode Capitalism.com/FFLpodcast Contact Ryan on Twitter @ryanmoran Contact Ryan on Instagram @ryandanielmoran

This is part 2 of a 2-part discussion with Patrick Donohoe, the go-to wealth management guy for Ryan's wealthiest peers and today's discussion is centered on how everything comes back to 'who'. Where do The One Percent really invest their money for the highest ROI? This second part of the interview explores this very idea. Key takeaways Everything is people [6:36] everything that has to do with money involves people, successes, demises, everything - Patrick shares how some of his clients and friends use the Kiyosaki B-I Triangle to audit new companies they purchase. The Pareto principle [10:00] Products are a reflection of what you are doing as a team in the world - choosing who your team is, who your customers are and what systems and structure underly a business is more important than the actual product. Shifting mindset [13:10] there is an enormous step to take from being self employed to building a sound company and most people will not be able to take it. Old clues [14:17] Partick shares how he learned to look for clues from older generations and how he understood that you need to not wait to live your life. The solutions [19:33] most people are in their own way: the actual hard work is to define what it is you want and why you want it. When you figure that out, all of the solutions are there. Pick an aim [23:10] Because most of us live in a world of plenty, where lethargy can lead to survival, picking a goal just to get up and start is critical. You will be able to adjust the aim as you learn and refine your values. Bespoke investment strategies [25:54] Finance isn't as complicated as people believe, and there are so many options to choose from that one solution will not fit all, you should customize your investment plan to your specific needs. Is this for you? [28:38] You can find Patrick Donohoe's book Heads I Win Tails You Lose: A financial strategy to reignite the American Dream, in hard copy and in audio version by following this link. For more information visit paradigmlife.net Relationships [30:58] Patrick shares how he came to understand that he had to move away from his introverted tendencies and that the ultimate value proposition is in relationships. Subjective pleasure [35:32] Patrick takes the discussion home: figure out why, and Ryan shares the 5 steps to freedom: 1. Decide 2. Cut out 3. Expand 4. Invest 5. Give Editorial [37:52] Ryan shares his impressions from the interview. Thanks for listening!

Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero's Journey and using crowdfunding to launch brands. Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it. Key Takeaways [1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she'd like to ask during this interview. Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience. What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let's say a 20% to 80% ratio! Identifying good brands [8:17] for Ryan, it's all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly. 7 times harder to get a new customer [10:07] most physical products people don't talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible! Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms. Now the Amazons of this world are great R&D labs! Mat or Yogi first? [12:51] Ryan's first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand. The question you need to ask is: who is the person buying this? Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops. Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product. Counterfeiting is par for the course [19:35] China isn't the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back: 1. When you launch, you have 18 months (less on the Internet) before people begin to copy you. 2. Innovate. Always. Systems for scale [24:08] it really is always about the customer. Always. Ryan's system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.) Reimagine the archetypal Hero's Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero's journey! Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there. Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5. Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it. Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran Capitalism.com/8

This is part one of a two part discussion with Patrick Donohoe, is the go-to wealth management guy for Ryan's wealthiest peers and today's discussion centered on the mindset for wealth. What are the first steps that happen when working with a financial strategist like Patrick? You will be immensely surprised — and get ready think about answers to really hard questions. Key takeaways [3:15] Patrick made his money in financial services. He shares his story, from moving van to where he is today and the mindset change that it all required. Mindset will dictate your success [7:50] Having a lot of money does not mean that you will be wealthy. The one thing you have to do is figure out what it is you want to be doing in the end, money can't be the goal. 1. What do you really want? 2. Why do you want it? 3. Have you been acting in a way to achieve it? The infinite game [13:00] Retirement is anti-life, the idea is to keep growing in ways that maximise your experience of life and ultimately contribute the most to society. Be adamant about growing. The menu [14:15] The way Patrick counsels his customers isn't so much about products and strategies, but more about stages: 1. Certainty — no consumer debt, adequate reserves, healthy savings. 2. Vitality — you use your money to fund a fulfilling lifestyle. 3. Freedom 4. Independence People are predominantly in the first and second stages. And a lot of people come to Patrick while in those 2 first stages — people are afraid. Graduating from the Vitality stage [16:56] Graduation isn't going to happen if you're not taking a vacation. With all this talk, Ryan begins to suspect Patrick's work really isn't about selling his customers products… Helping them find out who they are and what they want is more like it — and palliating their blind spots! Captive [19:05] Patrick explains what Captive Insurance is — an insurance company you own that provides protection against legitimate business disruptions, and incidentally also serves as a tax ambiguity. Passive cash flow = freedom? [24:00] Passive cash flow exceeding your expenses would sound like a good path to freedom? Patrick challenges this: freedom is a mindset. First thing first is you should have a good bookkeeper just to get a sense of how your business is doing objectively. The gap [26:00] The difference between what a person is and what a person wants is typically twofold: 1. Ignorance. 2. Discipline. We are all our own worst enemies. Social conditioning [27:51] There are a million possible financial strategies, but the way we are taught to think about money: - It is the root of all evil - Rich people are bad - Money and time are correlated So addressing those ideas we have — what is freedom, what is time, what is money is the first step to defining what the vision for your life should be. What is your purpose, your reason, your soul? Worthwhile pursuits [31:00] Due diligence skips over the people part… if you strip all of the numbers away, is there something there that still matters? A business owner's values and how they align with the business itself, as well as what their goal is in the long term are good predictors of a business's success. The catalyst to eventually making it is the people running the company, their "why", what they are after in life. Losing [33:40] Who you are and how you act when things are going south say a lot about you… Patrick will not invest in a business owner that has never lost money. Pause for some decisions [36:17] Before tuning in for part two of this in-depth discussion with Patrick, Ryan wants you to decide what you want and what you're doing all this for. Decide what your worthwhile pursuit is. Tune in next time, for the number one investment with the highest ROI! Thanks for listening!

You want to start on Amazon, but you don't know where? Or how? Or with what? Ryan helps you find the sweet spot and one sweet offer. Key Takeaways So, what are you selling? [:38] Ryan breaks down 3 criteria for choosing your first product — he advises you do them all together. Criteria 1 [1:34] Focus on really big markets. Niche products and smaller markets will only ever provide small profits. Secret [2:58] Big brands are crumbling… They can't release products fast enough. Criteria 2 [4:00] Choose products that you can differentiate. Criteria 3 [7:39] Before you choose your first product, choose your second and third products because: 3 to 5 products x 25 sales a day x 30 dollar price point = Million dollar business It's an insurance for the medium term and a faster route to profitability. Now I have to pick 3? [9:37] Pick a person, someone you are targeting or marketing to: do they have 3 to 5 things that they buy on a regular basis? Make a decision [10:21] You can let the Million Dollar Brands training break this down step by step for you for free. Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Today's episode is a talk Ryan gave at the Health FX event. He is speaking to people in health and fitness crowd, reminding them they are navigating one of the most opportune markets in recent history. How do you Yoda-fy your audience — and why would you even do that? Ryan explains how to leverage your audience's trust into a business building journey. Key Takeaways [1:29] The health and fitness industry is in a unique position in the entrepreneurial marketplace — it's easier to build an audience. [3:51] If you really want to make a difference and believe in sharing a message with the world, don't waste your time, energy and attention trading clicks for dollars — build a long term asset, and build long term customer value. [7:05] Here is what a million dollar business looks like: 3 to 5 products 20-30 sales per day 30$ price point And what you need to take it off the ground is a 10k audience. [8:47] Stop trying to reverse engineer what other people do successfully. Build for your existing tribe, serve them first and foremost. [9:31] A brand is outsourced trust, and its asset is the audience. That is the basis on which almost all business acquisitions are made. [10:56] Big health and food brands are quite agnostic as to where their profit comes from, but they are nowadays unable to innovate as fast as the consumer (information sharing has seen to that). So if you have built an audience and trust, they will give you money — lots of it — to gain access to that asset. [14:11] People will hand over leadership to individuals that they trust, and you are already leading your audience on a journey. You have their trust. Your job now is to show them how your products help them navigate that journey. [16:00] The way we talk about physical health, mental health and lifestyle health has evolved rapidly in the last 15 years and as a result there a massive amounts of smaller communities waiting to be led. [17:55] Yoda-fy your community and let them take it to the rest of the world. Thank you for listening, it means the world. Mentioned in this episode Capitalism.com/FFLpodcast Contact Ryan on Twitter @ryanmoran Contact Ryan on Instagram @ryandanielmoran

John "Genie" Ruhlin makes his money through Giftology, a company he started 19 years ago by accident! It has now grown online courses, investment and consulting branches. Did you ever receive a gift so thoughtful you still think about it? John talks us through the importance of giving in building relationships as well as how to give comfortably, but more than is reasonable! Key takeaways [3:05] John has started taking equity in companies to help them turn around. Why do people trust him to do that? He attributes his success in these ventures to surrounding himself with people who are smarter than him, starting with his partner (who people sometimes believe is a figment of his imagination). Ryan has met Rod, so he can vouch for John's sanity in that regard. Convergent expertise [5:40] Having a complementary skill set in your partner is key and while Rod brought operational skills and strategy, John provided marketing skills and relationships. Looking for a Rod [7:20] Ryan sends a message to the Universe: he's looking for his very own "Rod". Dig your well before you're thirsty [9:01] 3 years before ever meeting him — out of the blue and without any expectations — John sent Ryan a Cleveland Indians memorabilia box in the mail: just because he liked what Ryan was doing in the world. The warm circle [13:50] Who are they and how do you identify them? — start with the people who are paying you, clients past and present, referral partners, influencers, vendors, mentors, advisors… Check for everyone who has believed in you — you may be surprised how many that is — and show them you value their contribution to your relationship. John shares a cool resource for the Cap.com tribe: referralswithnoasking.com There are no metrics for random acts of kindness [19:05] Human beings are wired for reciprocity, so trying to quantify relationships for a measurable ROI is bound to feel awkward and fail. Give with no strings attached. Connecting for opportunity [25:04] If you are resetting in your life or pursuing something new, make a list of 10 people in your warm circle and send them a hand written thank you card for how they impacted your life, book a time with them to catch up on THEM, what they currently want, do and need. John advocates going a step further and shocking them with kindness! He shares a few stories of how he did just that and how the relationships he was building actually evolved. Promo products are NOT gifts [31:46] Gifts are recipient oriented, not brand oriented. Giftology will never put your logo on a gift and neither should you. There is a sweet spot for comfortable and thoughtful gift in terms of market value, and that tends to hover around the price of a nice meal — 200 to 1200 dollar range — so not a trinket and not a Rolex. The gift should be a tangible reminder of the relationship. Gifting is not an afterthought [37:11] so much so that some of your marketing budget should be diverted… not to 20 000 people but to the 200 that matter most. The Indians await! [42:04] Ryan wraps up the conversation by asking John what he recommends people shift in the way they think about relationships. Thanks for listening!

Ryan shares how to get customers and then get them to buy from you, even when humans convert and buy more on a one to one basis, This is an excerpt from a keynote Ryan gave at Seller Con in which he shares the tactics of converting. Key Takeaways Building an audience [1:40] for the next 18 to 24 months from this keynote, the organic reach is on Instagram. 1. Document the growth of your business — document everything, publicly. 2. Spend 10$ a day on ads to get followers. 3. Reach out to everyone who follows you or comments and say: "Thank you!" 4. Send your following to a first-in-line group. 5. Post every review, every piece of love, photos, all of it where you are documenting your journey. 2 types of audiences [3:17] Ryan presses pause on himself and breaks down the types of audiences and people usually only focus on one... 1. Awareness — audience for content. 2. Conversion — audience for purchase. He explains how to profit from mixing those two types of audience you build, and it all boils down to one on one interaction. Audience is the key to rapid growth. Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Today is a rant-isode on the pursuit of happiness as well as an update on Ryan's life and businesses. Have you been wondering what's in the works for Capitalism.com? Tune in for Ryan's break down of his personal goals as well as the direction he's taking for Cap.com Key Takeaways [1:56] Calm magnesium calcium tea is today's beverage of choice while Ryan experiment to give up coffee. Will you just keep winning? [2:30] Ryan speaks to the strange delusion that entrepreneurs who have big success tend to believe they will just naturally keep on crushing it. NOPE. The year after selling his last business was met with a few acquisitions and some seriously humbling moments. It then took one solid year of wound licking to find his voice again and decide on the direction of Capitalism.com Change of pace [4:06] under the Capitalism.com channel, the podcast will now follow a 3 times a week program broken into 3 themes: 1. Mondays: The One Percent — interviews and events. 2. Wednesday: Wednesdays with Wyan — behind the scenes of Ryan teaching and non-business related chats (therapy, bio-hacks, illegal drugs, God, faith and religion, Trump, North Korea, 2020 election). 3. Friday: Freedom Fast Lane — audience submissions, Q&A, old episodes, etc. (Be on the show! Or submit your questions at Capitalism.com/FFLpodcast). The future of TOP [6:50] In the real world as opposed to the Internet marketing world, 10 million businesses are the equivalent of just starting out… Ryan aims at talking to more people that are successful outside of Internet marketing: The One Percenters from all industries. Send some suggestions of people to talk to that have a net worth above 10 million dollars but aren't talking about it… ryan@ capitalism.com The biggest shift [10:00] C-Money helped Ryan see how selfish he is in business and in life. And though people tend to disagree, he always has had that voice asking "when am I going to get mine" and some of that is healthy, but building a tribe requires actual selfless generosity. Happiness as a biological survival mechanism [13:44] Ryan has a new theory that biologically we are wired to survive, and happiness is what occurs when your brain thinks it's doing it. So what is the best way for us to survive and increase happiness? Ryan explains giving without expectation as a mechanism for tribe unicity and standing. Pursuing happiness [16:34] Ryan has distilled the 2 ways for him to pursue happiness as opposed to the things he believes will make him happy. 1. Service — giving without expectation. 2. Sleep — enter the coffee fast. BBP [20:39] Max Kerwick and Ryan have moved the Brand Builder Podcast to its own channel now! Make sure to subscribe to the channel. Shifting away from selfishness [22:27] this is Ryan's current attempt at getting back to what business should be — making sure your customers get what they want — as opposed to how rich you can get, or how little you have to do: - Reimburse training course clients after they complete the program. - Divert some facebook advertisement funding for an entrepreneur scholarship or investment fund. All selfishness is fear based — no one who is truly happy is selfish. Xenu's secret plan [26:58] You can 3 step your way to a million, but after that you have to become a different entrepreneur — there is no recipe or plan for going beyond that. In that vein, Ryan has begun putting together a curriculum for the backroom that aims at getting entrepreneurs ready and upgraded to take their own business beyond the million. Wine With Wyan on the Woad [29:01] Ryan has a traditionally published book called 12 months to 1 million coming out in May 2020 and he will probably tour for it, but he'd really like to try his hand at touring earlier than that… If anyone listening can gather 50 business people, Ryan would gladly take his show on the road and go talk, drink and record with you! Also, where do you guys consume live content? @ryanmoranWant to join the team? [33:19] Capitalism.com will be looking for a full time "Podcast Manager" position, he explains what he's looking for in terms of skill. Also a "Head of Special Projects" for all the fun side projects… and a private equity partner, eventually! [35:05] Not everything is going well, but Ryan realises that even if everything was going perfectly, his happiness would be the same as it is now, so the trick is really to seek happiness. Thank you for listening, it means the world. Mentioned in this episode Capitalism.com/FFLpodcast Contact Ryan on Twitter @ryanmoran Contact Ryan on Instagram @ryandanielmoran

Today's episode is an off the cuff talk Ryan gave as Erzra Firestone hosted at Digital Marketer for their War Room Intensives. Ever want higher level information? This was for a room full of already established business owners so expect it! Key takeaways [2:53] Ryan introduces himself and recounts how he stumbled into the war room 10 years ago — coming full circle 10 years later today. AS well as how he found himself in physical products. [8:40] Build assets that can eventually pay cash over time. But short term results are currently king, Ryan offers a game plan for building for the long term. [13:29]They say that WWII got us out of the depression, but how does destruction stimulate the economy? It doesn't but WWII left a lot of unused assets (we didn't need to build bombers anymore, so we used those factories to build washing machines). Ryan explains that there are a lot of unused or undervalued assets in the world today whose purposes can be changed. Get an asset [17:33] First, get an email list or social media following where you know you can get at least 10k people to see it. 10 thousand people is an asset. Turn people into customers [20:06] So now that you have your asset, don't optimise for numbers — that's just an offer, short term game — turn those people into customers and a business, through customer experience. Build a business [22:00] Native deodorant build a small but happy customer base and within 12 months of applying marketing knowledge, they had an asset worth a million a month selling 2 dollar deodorant. P&G bought them out 18 months in for 100 million cash. Add assets to your business [30:05] Gary Vee is a good example. At any point he wants to add another revenue stream, he has the systems, the audience and the investors. Cash is an asset, relationships are an asset, traffic, attention, network, brand is an asset. Build a brand [32:50] Brand is the promise that something will be fulfilled. Ryan gives the example of RX Bar started by some dude named Peter in his basement who built an asset which sold to Kellogg's for 600 million dollars — You probably know more people, you have more resources, access, expertise, money and you know more about marketing than Peter did. Cash is not the endgame [38:40] People are not buying cash flow and profits, people only buy assets that complement their other assets. Unilever bought Dollar Shave Club for a billion dollars, not because of cash flow, because of the customer list and the Youtube marketing systems and subscription services. Recommendation [46:26] For the people who are aiming to leave something behind: trade cash for assets in the long term which will in turn generate more cash for you to invest in more assets. Q&A [52:50] Yes, get more assets, but the economy being where it is, is being a bit heavier on the cash side not a good idea? What were Ryan's tips on Amazon for Brian Lee? If we have a physical products brand and a decent social media following, should we keep building up the community we have? Politics! [1:03:28] Ryan is cut off from a political conversation by Ezra! Thanks for listening! Mentioned in this episode Million dollar brands experiment: capitalism.com/brands

Today Ryan chats with his close friend and shares more about his personal roadmap to 9 figures. Finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you never thought was possible. Key Takeaways [4:05] Andy welcomes Ryan Daniel Moran for a talk about his plan to build a 9 figure business. Truth bomb [5:48] the closer Ryan gets to the financial success he dreamed of as a kid, the more he realises the people at the top are just people. It's just a matter of the right strategy with the right habits. Give yourself permission [7:24] Ryan shares the two ways he trains his brain to believe he can achieve the impossible. 1. The brain is a normalizing machine — it will make sense and accept what it's surrounded with all of the time — so whatever your goal is, you have to surround yourself with it. 2. When you reach a certain level of success, you see that it was never impossible and so the next step becomes available. Personal trainer, for business [12:00] 80% of Ryan's work helping the hundreds of entrepreneurs he has is keeping them on track. Capitalism Conference [12:26] Building CapCon was Ryan's way of normalizing his surrounding to what he aspired to, and getting to the people he wanted to meet, hear and learn from. At the first CapCon, Gary Vaynerchuk shares his flight plan and something clicked in Ryan's brain: identify your singular skill, build a structure around it and grow it. Always play the long game [17:20] Ryan no longer commits to anything unless he is ready and willing to do it for a year at the very least. At the time of this interview, C-Money was still Chris and had been employed for 90 days! Ryan wanted to wait one year before passing judgement on how that new employee relationship rated. Ryan uses growing life expectancy as an example of why it's important to take time and invest time to achieve your goals. Given enough time any strategy will yield exponential results, so the question becomes are you willing to commit to a strategy. Roadmap to 9 figures [23:14] when Ryan sold his business, he came into contact with the really successful people that took it over, and watching them was a very interesting learning experience. - They used little to no money out of pocket - Installed an operating team (they were not buying a job, they were owners) So this changed Ryan's thinking about being an entrepreneur, an operator and an owner. A company worth a million in profit can sell for 1 to 3 times profits. A million and over business can usually sell for 3 to 6 times profit. Beyond the 10 million cap, you're opened up to institutional buyers and strategic acquisitions and are now worth 8-12 times profit. So Ryan's 9 figure plan is twofold: 1. Facilitate 9 figure exits by rolling up multiple 2 to 3 complementary million dollar businesses, handpicked from his masterminds. 2. Using his seminars to place himself in a position of deal flow through contact with multiple entrepreneurs, and acquire businesses. Recent deals [30:00] Ryan has acquired a few companies in the past month, he used outside capital to finance the down payment (less than 50% value) and pays monthly terms to the ex-owner off of the company's profits. Blind spots Ryan ran into during this deal: - Getting through his own fears and personal junk about this new venture. - Hitting slow season and competition right out of the gates. - The self defeating chatter that followed the rocky start. Creating a complementary portfolio [39:05] at the moment, Ryan is working on deploying his own capital into expanding the portfolio of businesses he builds and works with in order to cross sell to their respective audiences. Thanks for listening! Mentioned in this episode Capitalism.com

Ezra Firestone's business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months. He has learned what it takes to scale an offer, which differs from building a brand to 6 figures. Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in! Key Takeaways [4:21] Ezra introduces himself and Ryan "Ice Cream" Moran! Mo' money mo' problems [5:50] The 5 common problems of 6 figure + entrepreneurs: 1. Scaling ads profitably 2. Funding 3. Hiring, sourcing and training 4. Diversification of traffic 5. Growth plateaus (1, 5, 10 and 20 million) Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products. There will be about a 15% increase in COA year over year — so you need to get more from every customer you have. - Add at least 2 new products a year. - Go all in on email — gifs in emails get higher clicks! - Run an email sale every 6 weeks. - Aim for 20 to 40% of your revenue from email. Teachings from private equity [13:01] What Ezra has learned from his experience in venture capital consulting. 1. People who have grown brands to 9 figures think differently: your advertising revenue should always be reinvested. 2. The closer you get to a 50/50 customer mix of repeat to new, the higher your multiple. 3. User generated content — there is no better conversion asset. Paid amplification [19:20] Ezra's decade of experience running online advertising, gives him insight he freely shares on where the opportunities will be over the next 24 months. - Instagram is projected to double (to 22 billion) between now and 2021. - 90% of Facebook's ad revenue comes from mobile for 6 to 8 seconds, Instagram is even shorter. Considering the battle for video between YouTube and Facebook, this is where you need to go all in: - Super short form videos — 5 to 15 seconds long. - Content sequencing The sales cycle has gotten really long: about 60 to 90 days so make sure all of these areas are tight to maximise your sales channels: - Adjust your retargeting. - Provide images for images for every available outlet. - Focus on the story and only follow up with the product. - Do some snail mail. - Cross sell. - Upsell on the checkout flow - Bundle your products - Price tier order bump (size up options 4oz, 8 oz etc.0 From driver to navigator [36:50] if you only drive you can't see the mountains in the distance, or what is coming up. You need to free up your time to make it to events, meet people and stay at the forefront. You can't do that while driving your business. How are you to work for? [38:13] Ezra invites everyone to check themselves as employers: 2 people can get to low 7 figures 3-7 people can get to mid 7 figures 5-12 people can start to see those 8 figures Do you give good benefits? Do you have a comfortable work environment? Are you investing in your employees? If you want to scale you have to get good at human resources. Mobile site on point [39:42] 85% of web traffic is mobile, you need a good looking mobile website. The header of your head site on mobile is worth 10% of your conversion rate — update it make it nice and easy to use on mobile. Like going to the gym [41:36] advertising is like going to the gym: will you see any results if you do it intermittently? No. Same goes for advertising, be consistent. 15 to 30% of your top line revenue should be invested in paid advertising all throughout the year. The Halo effect [42:34] The 8 figure mark often happens in years 4-5-and 6. Because you spend money to amplify your brand, you generate brand assets: customer emails, people who have bought before, pixeled audiences, etc. Be premium [43:35] It's just as hard to sell a cheap product as a premium one, and the premiums often have better profit margins. The grind [44:32] it's not about how much you work, it's about what you produce: don't burn yourself out, and make room for what's important to you. Business will fill the amount of time you give it, so it's important to set a container on it! And finally repetition creates mastery: be consistent — keep at your business. Thanks for listening! Mentioned in this episode [email protected]

Today's episode features Ryan's fireside chat with Stephanie McMahon at the Capitalism Conference in January 2019. Vince McMahon went from a trailer with no indoor plumbing, to declaring bankruptcy to a 6 billion dollar brand. Stephanie talks about what it means to earn your place, listening to your audience and finding your business' 'motor'. Ever wonder how the biggest travelling show — 180 countries in 25 languages — in the world runs? Key takeaways [5:40] The WWE's image in the media has changed dramatically in the last decade, and Ryan asks Stephanie to talk us through the 4 generation story of how it became the global brand and community it is today. Listen to your customers and do your research [10:25] the WWE's direct to consumer network was created because the audience asked for it, and because the market research showed the WWE fans were 5 times more likely to consumer online video than the norm. There is no ceiling [11:30] Passion is the biggest motivator. You have to believe in your idea more than anyone, you will fail, but you have to own the mistakes, learn from them and apply corrections to succeed again. XFL [17:09] Learning opportunities in the form of failed attempts and mistakes are important, Stephanie breaks down what they learned with the XFL — there are 2 huge lessons — in order to better do it this time around. Big shoes you don't have to fill [19:30] Stephanie talks about being her own person within the McMahon family and building her own story — be proud of the people you admire but don't compare yourself! But Stephanie is still insecure and struggles with self-confidence, she shares her dad's advice. Thank you's [22:20] The WWE's mission is to put smiles on people's faces and fans have been thanking Vince for it since the beginning. Stephanie has now started getting her own thanks — this is the fulfilling part of the job. Building a story arc [25:34] Stephanie loves being the villain! She details how the shows are broken down, from Wrestlemania to the monthly shows to the smaller drivers. Adoption strategy [27:00] the shift to the WWE network caused a big dip in Pay-per-View viewership and overall company value in the beginning, but they knew it was coming and were prepared to take that hit. Relaying the message is key but always trying to provide your consumers with an experience that's worthy of their passion, always, in every way is the golden rule at WWE. 60 data scientists are now surveying the WWE's customer base regularly and helped correct some mistakes along the way: Trying to lock customers into a 6 month subscription was not a good idea — they don't do it anymore. Changing viewer consumption is difficult, and they are still learning how to do it! #GiveDivasAChance [32:42] the changes in how women are represented in the company didn't only come from Stephanie and the executive team trying to effect change, but also the fans who started the movement with #GiveDivasAChance. Stephanie details the evolution of the women's division since that hashtag trended worldwide for 3 days. Influencer marketing [35:48] Ronda Rousey was brought in because she was always a fan so the relationship was a good fit from the get-go. Recruiting and building professionals [39:13] the WWE recruits from all manner of professional sports, from UFC and MMA to the Olympics, Rugby, Capoeira and everything in between, looking for top athletes and bringing them into their top-of-the-line facility which offers a huge array of training from in-ring to life skills seminars and academic training. A Career-launching platform [40:30] With the Rock and John Cena having become such huge stars, Stephanie explains the intentionality and strategy behind the story lines at the WWE. It starts with NXT (a performance center) which is a league built specifically for people to flesh out their characters — and where the fans play a big part in choosing who makes it to the roster. A family of greatness [44:43] family comes first and work/life balance will never be a 50/50 thing, so it's about establishing priorities. Building her children's work ethic, kindness, respect for others and yourself, learn and grow is very important to Stephanie and establishing a strong family foundation is critical for keeping people together. Abu dhabi [48:53] women were allowed to perform for the first time in Abu dhabi — women are often edited out of shows for countries with more restrictive policies — and a chant broke out in the audience "this is hope". Trying new things [51:14] it's important to trust your gut, WWE is famous for trying new ventures and going all in. Stephanie talks about blind vs calculated risks and the constant entrepreneurial spirit with the WWE. Everything you want in on the other side of fear. But you have to know what you're going after and you have to see it's success through in your mind. WBF [56:14] was another endeavour that did not turn out as planned! You will make mistakes and have failures, just don't mak

Keep your profit margins high, sell more and remain cool! Because your products don't have to be the best or look the best in order to be considered premium. Do you think that if you are selling the same thing as everyone else, the only way to compete is on price or reviews? NOPE! Tune in for Ryan's 3 lessons, 2 bonus lessons and one secret secret lesson. Key Takeaways [1:05] Ryan once paid someone to dress him — you can see the results on cardboard Ryan: have you ever seen someone who looks more like a dad! [2:52] Ryan shares the story of a Sheer Strength competitor who was outselling them on one product 2 to 1, even when they were higher priced and lower quality. Lesson 1 [5:40] Branding — and pricing — is all about who you target and how your product is specifically for them. Lesson 2 [8:35] By making the decision to be a higher price brand, you force yourself to target a different class of person, then match the experience and branding to the price you want to command! Ryan lays out the Glenlivet/Glenfiddich conundrum… There is a perception of value and quality in price! Bonus Lesson 0.1 [:] Influencers are not spokespeople! Influencers recommend products and depending on their level of authority and actual influence in your product niche, garner sales results — spokespeople are famous people paid to endorse a product they may or may not use or even relate to. Lesson 3 [12:54] The only reason you should ever lower your price is to get your customers to buy your other products — a lost leader of sorts — but your other products need to be high margin products. Ryan makes his argument byway of the essential oil diffuser as a gateway into a lucrative market. [23:00] Don't just sell a product, sell to a person — it's the only way you can build a line of products and expand your offer and raise your margins. Bonus Lesson 0.2 [23:54] the way you can have control over your margins is if you are seen as the only solution to a problem — a monopoly of sorts. Ryan pitches essential oils for cats as an example of a people-oriented niche to exploit. [27:38] If you don't know who your person is, you have 2 options: 1. Ask the people already buying your product: why? 2. Choose yourself as an avatar customer! [31:06] Wrapping up, if you've found value in this let Ryan know in the comments! Oh! Secret, secret bonus lesson 0.3 [31:52] you can have multiple brands that sell the same product and the only difference is the person you are targeting! Thanks for listening!

Aubrey is the man men want to be and the man women want to be with. Living on a compound with Aubrey would mean he would get all the women and own all the resources. Today, Ryan and Aubrey talks about balance as a way to having it all — ever get tired of your ham sandwich? There isn't only one menu... Key Takeaways Habits or ideas? [1:53] what creates success? Aubrey explains that most of his success came from moments of furiously brilliant inspiration followed by long and often aimless recoveries. Structuring his habits was a way for him to achieve a more even keel. Having it all [3:47] there is no need to choose, but you do have to dedicate yourself to being fully present: 30 minutes of fully invested time is worth more than 3 days of half interested presence. Time and energy are the limiting factors — to be present and invested, you need the energy to spend the time. [5:34] Balance (or counterbalance) is the key to a well rounded life, Aubrey details what that means for him. The grind [9:43] Entrepreneurs often need to validate themselves externally, which leads to an inability to let go once you've reached a goal. You need to get comfortable with yourself, become aware of the psychological traps that keep you grinding and finally: identify what you are essential for within your company, and build a team that lets you leave to better come back. Sex and relationships [16:43] society has a lot of rigid ideas about what relationships are but Aubrey's sample group (athletes, CEO's, entrepreneurs,etc.) are all in monogamous relationships, cheating or wanting to cheat, becoming more and more resentful. He shares a bit about his journey towards an open relationship and how it's helped his couple(s) see their true selves unencumbered by resentment. Crumbling systems [23:03] governments, religions, society… Aubrey thinks humankind is going through a series of radical metaphysical shifts, beginning with the realisation of self which includes divinity, love and sovereignty over our own bodies and minds. The crumbling of "parental" structures requires an increase in personal responsibility and structure. Bad habits [26:37] are lost through knowledge, Aubrey moved towards a lot of good practices through gaining empirical knowledge and removing the intellectual wiggle room not to do them — cold showers are good, but you need every reason you can get to turn the hot water off! Pain and discomfort [28:49] the ability to push through beneficial discomfort and to collapse your fear surrounding something may be the defining characteristic of really successful people. Aubrey on wrestling tree cockroaches to collapse your fear into courage. In a society of abundance, (beneficial) discomfort is a healthy way of getting the yin to your yang and creating growth. Eat a weird lunch [36:45] Chapter 8 of Aubrey's book was the most difficult to write — being academic is a tough grind! Who does Aubrey want to be when he grows up? [38:55] Don Miguel Ruiz, Ted Dekker, Don Howard Lawler. Delayed braingasm [41:32] the layers of the onion of existence! One layer is universal love (god) One layer is consciousness (soul) One layer is the physical body The toothpick is the self, it always touches love, consciousness and the physical body. You can choose to identify with any of those layers, or recognise that you are always in contact with all of those dimensions — and that the onion is entirely made of toothpicks!! Thanks for listening! Mentioned in this episode Capitalism.com

In today's episode, Jeff Lieber from TurnkeyProduct Management shares one of the most inexpensive ways to drive traffic on the Internet he has seen in the past few years. Want to put your Amazon-sanctioned giveaway on steroids? Tune in for Jeff's tips. *If any of the steps seem obscure, Turnkey has got you covered with a super detailed 5 page SOP — free! — that walks you through every single one of the actions required! Key Takeaways [2:20] Jeff shares some serious numbers on a giveaway campaign he ran with a client — 1k investment over 2 months: - 9.5k trackable revenue - 176 000 views on YouTube - 23 000 web page visits *Update: supplements are now allowed to do this as well! Where? [4:48] type the word giveaways in the Amazon search bar! How? [6:04] you can use your own product and you can even add related complementary product from other brands — you sell toothbrushes? You can add a tube of Crest toothpaste for some extra marketing value! - Go to your product page - Click the set up Amazon giveaway link at the bottom - Enter the amount of product to give away - Enter the company info and image - Select lucky number instant win - Select the steps to enter (like a YouTube video!) - Offer a discount code to entrance - Select public - Check out and purchase your own products! Steroids! [12:00] YouTube is linked to Google Ads and you can set up retargeting ads for all of the people who watched your video during the "Steps to enter" process of the giveaway. Note [12:40] If you don't have or don't know how to set up a Google Ads account or have a Google Adwords Pixel ID, it is highly recommended that you do that first, even if you're not ready to run ads, it will gather data for you in the background until you are ready to use it — the same goes for Facebook! Extra steroids tip #1 [14:02] make the first 15 seconds of your video count: the customer only has to watch that long in order to enter the giveaway. Extra steroids tip #2 [14:37] YouTube annotations are super effective popups to redirect your potential customers wherever you want — if that's your website, don't forget your Facebook pixel! [17:03] Recap! 1. Enter an Amazon profitable giveaway strategy 2. Take advantage of the free traffic 3. Rake in the profits and build a trackable audience! Thanks for listening! Mentioned in this episode PlayBook for Amazon podcast Capitalism.com/Amazonclass [email protected]

Today, Ryan talks with Johnathan Troutman and Nathan Scherotter respectively the CEO, COO and Co-Founders of Empathy Wines — which was the logical interview to follow the Gary Vaynerchuk discussion! Ever wonder how they launched and scaled their business so fast? Nate and John detail their history with Gary and the plan to take this venture to the next level. Key takeaways [4:34] Ryan introduces Nate and John from Empathy Wines and asks them about how the company started and how they decided to go all in with Gary Vaynerchuk. [10:13] Sometimes that entrepreneurial itch gets lost — even in a company that has a huge entrepreneurial vibe — Nate explains that for him, it was when he realised he had been going through the motions. [12:27] Ramping up Empathy Wines may have seemed like it came together over the course of one or two months, however they had been working full time for 9 months before launch. Even though they seem like a big company, they are currently only a 4 person gig. Some benefits translate from having Gary Vaynerchuk as the face of the company, namely shared office space at Vaynermedia as well as Gary's network and resources. [16:25] The brand is being built in parallel to Gary so as to let him do what he does best — marketing and sales — but also in such a way as to not be dependent on him: it should transcend him in the future. Wine is a very experiential product and people want to try it before they commit. Gary's audience and credibility was hugely important in the initial stages and provided great feedback and content. [20:04] So if Gary was the spark, what is the plan for fueling the fire? Marketing remains the main aspect to work on, and acquiring new customers through Facebook and Instagram is the goal. The past three months have been spent strategizing the who, what, when, where and how of the people and vendors they should work with to put this marketing plan into action. because they had little cost-for-acquisition to launch, they are hoping to dump a whole tank of gasoline on the Empathy Wine marketing fire. [23:47] Nate and John detail what the current hiring strategy is, and it all begins within Vaynermedia walls — these strategic hires will eventually add their own spin on what kind of marketing thesis rolls out for Empathy Wines. As it stands, they are investing in people. [28:42] John explains the chain of command at Empathy Wines and For the record, titles are more for paperwork For the first time Gary has been hands off and trying to empower Johna and Nate to make all of the day to day decisionmaking i the business. That's not to say they won't be using Gary's experience in the wine world and his venture capital investing in the company. There was a recent meeting during which Nate, John and Gary details in which cases Gary would serve as a bottleneck. 1. Generating business opportunities 2. Sales 3. Software 4. Team structure 5. PR Outside of that, John and Nate will be running the show. [37:04] Having been friends for 10 years, how do you protect the friendship when entering a business venture together? John and Nate share their story. But ultimately the cliché is true: communicate. [39:20] The work Empathy Wines has done to differentiate from other wine companies is enormous and it began with John and Nate asking themselves: How do we overdeliver for the money the customer is paying? [41:35] Time to market for wine is super long, John and Nate detail some of the hurdles they've jumped and how they. Prepare themselves for the coming ones. Thanks for listening! Mentioned in this episode 8 figure exits: Capitalism.com/8

How would your business be different if you weren't thinking about what you can get out of it but rather what you can create? Ryan explains how that subtle shift can multiply your returns! Key Takeaways [1:27] Frame the question differently! [2:50] The universe rewards creators a lot more than it does selfish gains. [3:18] Ryan has gotten really good at helping materialise creativity — no one can materialise money for you though. [3:43] The paradox: we expect to be the best at everything and be better than everyone, but we need each other in order to be the best at anything! [4:38] When you come together you compound your skills and compound the results — it's what all business relationships should be. [5:33] Find people you like to do something you think matters, if not then what's the point!? Mentioned in this episode 8-figures workshop events: Capitalism.com/8 Tweetables "It could all go belly up, but at least you did something that you felt was meaningful with people that you liked!" — Ryan Daniel Moran

Why do entrepreneurs have such a hard time stepping back from work? Why do we continually engage in behaviors that are exhausting us? Ryan welcomes Dr. Loretta Breuning on the show for a deep dive into neurochemistry and how you can harness it's potential to create a happier life for yourself. Key Takeaways [3:21] Ryan welcomes Dr. Loretta Breuning to the podcast and launches the discussion with a summary of his understanding of brain chemicals. [5:00] Dr. Loretta offers up her caveats to Ryan's interpretation: all chemicals have both a good and bad side. Dopamine is a motivator and a distractor — It will reward you for any behavior it perceives will make you survive. In between survival behaviors dopamine is not necessary or wanted! Oxytocin is often called the love chemical but really it's about trust. But herd behavior can be negative so humans oscillate between herd mentality and individual pursuits. Serotonin is the chemical that gives you a good feeling when you feel like you measure up to your peers. [8:50] Dr. Loretta unpacks Ryan's gigantic question: the expectation that we can have a peak positive moment at all times is unrealistic. It's important to learn what we understand our brain chemicals do in order to fully grasp the natural rhythm of ups and downs and stimulate our brains in a healthy way. The advice she gives to people is first: read the books! Ultimately, there is no external fix, you need to take responsibility. [13:40] Does the understanding of these chemical relationships affect how Dr. Loretta consciously makes decisions? The short answer is yes. However we all are born helpless and need to please others to ensure our survival, what happens during periods of vulnerability and peak neuroplasticity (up to adolescence) will shape the chemical messages we receive from diverging or going with the herd. The key is then to begin to see these behaviors for what they are and beginning to retrain your neural pathways. [17:20] Ryan shares a very personal and vulnerable story and uses it as a case study to explain how his own trust mechanisms were stunted at a moment when he was relying heavily on the herd. [20:39] With time we develop a tolerance for the chemicals we produce and unless something prevents you from repeating the behaviors that generate dopamine, most of us will keep questing after the same reward. What can we do about that? This is where you can use Serotonin! If you are trying to merge away from one behavior, use your need to measure up to your peers to drive forward a new goal and take pride in a new goal. [25:58] Cultural trends are often a Serotonin pitfall where people become obsessive about measuring up to their peers and social media is an enormous driver for this. [28:43] Are there ways through diet, exercise, lifestyle to train the way to produce more of these chemicals? Can the body eve produce more of these chemicals? These chemicals are produced from fat — don't cut it all out! Sunlight is also a multiplier. Diversification is key: if you only have one reward mechanism (junk food - good feeling - bad feeling - junk food) you will be stuck in a loop, when the bad feeling occurs, you need to have an arsenal of strategies to divert it. You also need to dig into the root of the bad feeling and address it independently to free yourself of it. [34:45] SSRIs are popular — Serotonin reuptake inhibitors prevent the reassimilation of Serotonin by your system thereby increasing its bioavailability; MDMA is being investigated also but has been linked with disruption of endogenous neurotransmitter systems; Psilocybin and other psychedelics seem to be promising in the treatment of mood disorders and Serotonin precursor supplements are also all the rage. What is Dr. Loretta's stance on external supplementation? Loretta thinks anything external you add into your system will be less effective in the long run than controlling your thought process. Braingasm [38:38] the minute we rest, we are pausing the pathways preventing them from chasing after the next high thereby creating a lull during which: 1. Our system perceives a threat to its survival 2. Is paradoxically the place where we can examine our programmed responses and chose to design the next pathways. [41:43] If and when we get the room to rest, what do we do to reprogram ourselves? A new project is always good — make it different (it will be less rewarding at first, stick with it) do it in small steps, design the steps carefully so you can repeat those steps every day. Dr. Loretta Breuning's second book The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry details that process. [47:10] Ryan thanks Dr. Loretta for coming on the show and invites listeners to follow her work at InnerMammalInstitute.org. Thanks for listening! Mentioned in this episode Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels, by Loretta Breuning The Science of

Today's episode is the Playbook for Amazon podcast! Jeff Lieber from Turnkey Product Management welcomes listeners to the show that is dedicated to helping you amp up your Amazon game. TurnkeyProduct Management sells 8 figures per year on Amazon for it's clients, if you're looking for actionable tips, lessons and mistakes to avoid in your own business, you've come to the right place. Key Takeaways [2:19] Jeff launches the podcast by sharing where he is from and how it led him to where he is today. [4:48] Launching physical products on Amazon was one of the many business models Jeff studies, and the one he adopted — he began his online marketing career with pet products. Mistake: Ordering 15k worth of pee pads — a full container of goods! Lesson: If you are just launching a new product line, you can do test orders or air ship a couple of boxes. [7:07] Jeff's forays outside of the pet niches — hot fads which ended up fading… Mistake: Not building a company or a customer list. Lesson: Don't chase trends, focus on your core business first. [8:09] How did he decide to go all in? Tim Ferris' fear setting exercise for making big decisions: 1. Write down and flesh out what your biggest fear look like — what is the worst possible scenario. 2. Write down the best or even the average scenario. Decide if you are willing to live with the worst case and if the bst case is worth the risk! [12:04] From jumping into his own company to being asked by friends to help them establish their business on Amazon, Jeff explains how he began consulting and how Turnkey started (they're still a client today!) Lesson: Sometimes the best businesses don't start out as an idea to fill a niche but evolve from a natural need in the marketplace and often times from saying yes and being of service to someone else! [15:10] Once you have a little bit of success, be careful of shiny shiny distractions (often under the guise of income diversification). Mistake: launching too many companies! Lesson: it's very very difficult to manage many companies! And they end up all growing at an equally crappy rate. Jeff Hoffman (PriceLine) once said: "I only did one thing at a time — don't try to get a gold medal in 6 different events". [16:43] Chose the one thing you like doing the most, for Jeff it was Turnkey — not pet products. Lesson: Do what you are most passionate about! And work with other people that are passionate and complementary to you, you will multiply returns. [22:00] Jeff will be digging into the lessons he learned and mistakes you can avoid while selling your business and when you need to hire, in coming episodes, tune in for some great tips and more! Thanks for listening! Mentioned in this episode PlayBook for Amazon podcast Capitalism.com/Amazonclass [email protected]

Carl Allen is a U.K. based business buyer specializing in leveraged buyouts (LBO). Over 26 years he has perfected a proprietary methodology for buying business without using any of his own money. Today he shares how to find deals, what he looks for how he structures them so that the businesses he buys are not dependent on him, and how he sleeps with all of this overhead! Key takeaways [1:47] Ryan is fascinated by this since it's kind of his goal for the future: he is currently building the infrastructure for entrepreneurs to be able to launch brands within his sphere of influence. What kind of businesses? [7:00] Carl became the leverage buyouts guy, which was an alternative to building his own business. Sweet spot: businesses with revenue in the 1 to 5 mil range. Below that you will find that the owner and the business are the same! And above 5 you have a lot of competition. Some sectors do better than others: IT, engineering, manufacturing, professional services, etc. but ultimately if you're new to this, buy a business that you understand. Seller psychology [12:38] Carl's method looks for in a particular type of owner: highly motivated to leave the business — you can craft a more human deal, psychology is key! Carl touches on a key aspect of the owner perspective: they want someone who is going to care for their loyal employees and customers, someone who will take the business to the next level but preserve the legacy A classic LBO structure [13:36] A big part of the LBO strategy is that the sellers do want some money but it can be paid overtime with the business profits. Let's posit a business with a million dollars in revenue and a couple thousand dollars in free cash flow. 5k to buy with the following structure: 200k at closing — which you finance through debt based financing, SPA or asset based lending — and 100k a year for 3 years off the profits. Beware deal heat [16:40] Are there andy asset purchases that keep Carl up at night? Yes, but if you do If you do your due diligence and target the following traits in the businesses you buy, it should reduce that amount significantly: 1. Find businesses that do little to no marketing, so you can come in, do it and ramp up revenues! 2. Businesses older than 10 years tend to get bloated with overhead, you can take this off at the start. [19:19] Beware of deal heat! Go look at 20 deals, pick 4 or 5 you like best and play them off against each other. Always play the numbers game. Finding a deal [20:35] brokers are the usual first step for newbies, the problem with brokers is that they will generally overvalue the business to get a better fee. The real way Carl finds deals is with events, networking but also social media marketing! He explains why. First things first [26:04] Once the business is acquired, what do you do to increase cash flow? In the first 6-9 months: 1. Get a management team or a GM in the business 2. Look at the overhead base 3. Drive marketing (direct sales people) 4. Strategic joint ventures may come into play Choosing a GM [28:51] How do you choose those managers?! It's integrated into the deal: the best place to find a GM is usually within the business: 1. Look for businesses with a solid number two and promote from within. 2. Find someone in your network. 3. In some cases the owner will stay on and GM for you, Carl explains how the type of owner you meet can dictate if this happens: people are good and love doing different things. (Set the founder free!!!) [34:00] How did Carl come to understand all this? He shares his journey from HP and buying big software companies, to leaving the corporate world and stumbling into his very emotional first ever buyout — around which his entire process was built. Work with people [39:55] Carl run an entire business that buys businesses, what is the infrastructure that controls infrastructure. The whole infrastructure is the due diligence and deal, Carl then relies on a strong CEO that he gets by way of a promoted number 2, the existing owner or someone from his network: Carl's training and mentoring business was meant to generate partnered deal flow, working with people is the key to reducing the amount of work you have to do. [44:48] What does Carl look for in a deal and what should be avoided. Avoid: a cash out; B to C businesses typically doesn't have a lot of asset; Amazon doesn't give you control over the customer... Look for the deal making triad: 1. Deals that serve you in some way (do you like the sector, or is there a value add for another business you own?) 2. Always bet on seller psychology. 3. Will this work for an LBO and is there a strong number 2. [49:37] Ryan wants to buy the Cleveland Indians, what is Carl's guiding light? And considering he does his deals with other people's money, where does he put his own!? [53:20] Where do people find more of the Carl Allen sweet sauce? Carl has put together a 90 minute masterclass for Ryan's tribe at: ninjaacquisitions.com/capital Mentioned in this

Ryan outlines 3 easy things you can do to ensure productivity when you work from home: because working from home means you never ever escape work? Do you ever get lost in the sauce? If so, listen in to this quick episode. Key Takeaways [1:21] Because working from home becomes your very personal work-prison, we tend to use little distractions to try to escape… Tidying, snacking, taking breaks, etc. Here are three easy things you can do to ensure better productivity. 1. Plan [2:23] First thing in the morning, if nothing else, PUT YOUR PHONE AWAY and map out the most important thing for the coming day. 2. Workspace [4:04] it doesn't need to be an office, it can be an area or a desk, just make it about work. Shut the world off. 3. Get out [5:44] Get the hell out. When we don't have outside stimuli, our brains find problems to create. Don't let your own thoughts attack you. And don't let your brain make your house a negative space. [7:55] If you work from home, you have a special set of challenges and opportunities. Live life on your own terms! If you try these tips, share your comments below the video! Mentioned in this episode 8-figures workshop events: Capitalism.com/8

Today, we talk to George Bryant, whose contribution to the Brand Builder Summit was viewed as the most impactful and helpful by the entrepreneurs in the audience. So without further ado, here is the go to guy that everyone goes to! The OZ behind the curtain: George "the middle name moniker" Byant. Side Note Wine with Wyan comes back in 2019 — subscribe on YouTube and Facebook!!! Key Takeaways [4:50] Ryan introduces the newly monikered: George "The OZ" Bryant! [6:59] What does it ethical scaling look like on a tactical level? ● Paid media strategy ● Affiliate marketing strategy ● Massive amounts of influencer campaigns — building long term relationships ● Email marketing — George's favorite: people just don't know how to use it though! ● Organic traffic — his #1 play space: no, you didn't miss the boat. ● Amazon strategy Basically, the tactics are all about figuring out all of the places where you can meet your customer. [7:46] Personally answering 11 000 DMs is something Goerge will still do. No matter how much you complicate it, or how many times it's been done before, or what formula you're using, business is business and at the core of it is a customer. That is the relationship that gets to be built: anything that doesn't serve that isn't necessary. That means that when you show up in a space, create content that your customers like and engage with, you have to meet them there: you need to respond and build that relationship. Devil's advocate [12:22] Hank asks how this applies to his sock puppet company. People don't buy from brands, they buy from people. Imagine if you take away the Internet and shoot back to brick and mortar companies... to be competitive you have to build those relationships. The better you do that, the more your customers self-identify, the higher your price-point can be, the more you can scale. It still applies in the digital world! [15:50] Do you need to find the balance between building a relationship and playing the numbers game? Considering 82% of marketing is done via word of mouth, you should only give people positive things to say about your brand. No means no, Hank, don't shove your sock puppets in people's throats — instead, hear their no and find the give: build the relationship make them like you even if they don't buy from you! [24:27] Ryan always pictures "scaling" as a big thing, but George sees scale as a more micro endeavour: you can only scale one person at a time. When working with a brand, find one influencer and dial in their micro audience, you can then duplicate this process with multiple influencers, generating scale. [27:57] We tend to wait for the 10k or million fan influencer to shout us out, and we ignore the existing advocates of our brands: the 100 people with 10k fans who are already selling our products to all of their cousins! [28:38] The problem with influencer marketing is that everyone is trying to solve it with the same solution, not realising that each influencer is different and wants different things, but all are looking for mutually beneficial relationships. [31:00] Ethically scaling means focusing on the customers, and actually doing what you say you will do. If you build your business around mutually beneficial, long term, 2-way relationships, customers will follow you and your product will get legs. Only promise what you are willing to fulfill. And do what feels natural to you. [34:54] The transaction is nothing more than building a connection, the product is a bridge. There are 3 things people need to change anything in their life: 1. Permission: storytelling for self-identification 2. Safety: built through the touch points that build a relationship 3. Accountability: when they buy, do what you say you will [38:43] Sock-puppet-Hank wonders how to make the transition from what he used to do, to ethical scaling and relationship building? Ask the customers. Get to know them, visit their social, what are they saying about you? Mic Drop [44:46] If you try to build a tower on a faulty foundation it will crash every time. The foundation has to be a relationship with your customers that is not predicated on their credit card. [46:00] People can find George on Instagram @civilisedcaveman. Thanks for listening! Mentioned in this episode Capitalism.com

Getting your house in order. For Ryan, 2018 was about physical health and mental health — dealing with burnout and overwhelm that all entrepreneurs deal with. Today he shares the importance of figuring out, and getting back to the core of what you want in life. Key Takeaways [1:28] Ryan has been guilty of following formulas for business success, not personal happiness, and of losing sight of what made him happy about his businesses in the first place. [3:15] Doing things against your better nature becomes a painful grind. Ryan has to work at becoming clear on what he wants from his business, and surrounding himself with people that enjoy and are talented at the things he is not. [4:34] The Wealth Dynamics Proflies Test Ryan once did revealed he was a "Star" and an "Investor". It turns out that was spot on, ever since childhood, Ryan has dreamed of performing, being on stage... So for him, the thing to do now is more PR and talking about economics and politics… Communicating authentically. [5:55] It's scary, letting go of what you know produces the results you are accustomed to. But when you pursue the things that make you happy, the money shows up — maybe because of talent and passion and energy. [6:43] Transparency, honesty and authenticity creates connection with your audience which in turn creates conversion which is how you fun what you want. [7:01] Don't lose sight of why you started: build the business to support what you want your life to be to begin with and all of these things will be added unto you as well. Wishing you happiness, love and success. Mentioned in this episode The Wealth Dynamics Profile Test

Nathan is Founder and CEO of FreeeUp, an outsourcing company geared for e-commerce and Amazon businesses, he is also an accomplished Amazon and e-commerce seller himself! Are you thinking about hiring, or have you ever had a bad hire? Hiring can be an expensive and frustrating endeavour for first timers. Nathan offers some guidance for entrepreneurs on how to crack that tough hiring nut! Key Takeaways [5:41] It's hard to scale a business without a workforce, but for some reason people give up on hiring. [6:12] It's not taught in school but hiring is a business function, just like marketing: it has to be done. [10:00] It's not me, it's them… Why are your hires not working out? (It's probably you) You need to analyse your interview process, your questions. [11:35] The application process needs to be iterative: if a bad hire does get through, you have to analyse the process to figure out why and upgrade it so it doesn't happen in the future. [12:55] Max shares the types of hiring turning points he usually sees with his clients. 1. You are generating enough income to begin hiring my first task, usually freelance. 2. You are at 7 figures, should you keep hiring freelance or should you bring someone in house? In terms of in house or freelance there is no right or wrong, only pros and cons and it depends on you: what's your management style? [15:44] Should you hire specialist or focus on training one individual? Project based people keep you flexible and you can build a good rolodex of individuals that fill certain niches. Agencies can help you maintain a stable workforce. [18:12] The biggest turn off for agencies is the same for everyone, and Nathan recommends working with small agencies (5-10) to build a relationship with an available owner, and ensure pricing and result. [20:42] Being successful at hiring is usually about hiring the right level: there are 3 levels of people you can hire. 1. Low level: they will follow your existing systems (you have a strong SOP and you know what you're doing.) 2. Mid range: specialist (they know what they're doing.) 3. High level: expert freelancers that bring in their own strategies and systems (when you don't know what you're doing.) [23:35] What is the minimal amount of SOP to bring to the table for a new hire? 1. Information about your business and what the goals are: what does success look like? 2. Be very clear on the "Do not do" part of the SOP. [26:42] Nathan shares his most important advice for people new to hiring: 1. Know what you're looking for. 2. Interview for skill, but also attitude and communication! [29:22] How do you handle when you need to hire better than you? [30:50] It's critical to diversify when you hire, give your systems redundancy! You don't want to have your only supplier drop you, and your only manager quit on the first day of your vacation — true story… [31:44] Mention this podcast on Freeeup.com to get a 25$ credit. Mentioned in this episode Capitalism.com [email protected]