Episode 177
Jennifer Prosek – Business Development and Leadership in a Virtual World (Capital Allocators, EP.177)
Capital Allocators – Inside the Institutional Investment Industry · Ted Seides – Allocator and Asset Management Expert
February 15, 202145m 32s
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Show Notes
Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy and a popular past guest on the show. In our first conversation, we discussed branding an asset management firm and many of Jen's leadership nuggets of wisdom. That conversation follows on the feed. Our second conversation discusses the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place. We discuss business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and nailing the narrative. We end by turning to lessons Jen learned on internal communication and leadership through the health crisis. Learn More Subscribe: Apple | Spotify | Google Follow Ted on twitter at @tseides or LinkedIn Subscribe Monthly Mailing List Read the Transcript