Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
Capital Allocators – Inside the Institutional Investment Industry · Ted Seides – Allocator and Asset Management Expert
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. Prosek Partners ranks among the top 10 independent public relations firms in the U.S., and among the top financial communications consultancies. The firm has been listed as an Inc. 5000 Fastest Growing Company for nine years running. Jen is also a two-time author.
Our conversation covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding. We then turn to some of Jen's fascinating observations learned from her experience, including raising entrepreneurial children, working with millennials and Gen Z staffers, and implementing the principals of 'Just Ask', behave with humanity, and not thinking in black and white.
Learn More
Discuss show and Read the Transcript
Join Ted's mailing list at CapitalAllocatorsPodcast.com
Join the Capital Allocators Forum
Write a review on iTunes
Follow Ted on twitter at @tseides
For more episodes go to CapitalAllocatorsPodcast.com/Podcast