These B2B Buyer insights will increase Your Close Rate by 20%+

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how B2B organizations can turn buyer research, human insight, and AI-assisted outreach into predictable revenue systems that actually convert.

We’re joined by Shane Lawrence, Managing Partner at SMB Acuity Inc., where his team specializes in running buyer interviews and win-loss programs, then transforming those insights into sales playbooks, automations, and clarity across the entire go-to-market engine. Shane shares how Canadian SMEs can use human-led, AI-boosted research to align teams and unlock measurable growth.

Key Highlights:

1. Win–Loss for Revenue: How buyer interviews reshape sales strategy quickly without big budgets.

2. AI + Human Outreach: How AI supports authentic communication and cross-team alignment.

3. 90-Day Pilot Model: How short, outcomes-based projects de-risk change and accelerate results.

4. Sales Enablement Today: Why practical playbooks and automation improve consistency and pipeline flow.

5. Future of B2B Growth: How insight-driven research and AI will define the next era of sales and marketing.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.