Why does Quebec love Pepsi?
Leveraging distinct identity to beat Coke.
Canada is Boring · Jesse Harley, Rhys Waters
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Show Notes
Dive into the surprising story of how Québec became Pepsi country in a Coke-dominated world. From clever marketing to cultural identity, we unpack the roots of this fizzy fascination and what it says about branding, loyalty, and Québec's unique flavor.
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