Why Communications Expertise is Vital When Setting Strategy
In this day and age, consumers expect more from the brands they buy and trust than ever before. They expect those leading brands will take a stance on nearly every social issue, and consumers’ expectations are constantly evolving. That means, in many cases, communications experts now sit at the company table, making significant strategic decisions. Join “Can You Hear Me?” podcast co-hosts Eileen Rochford and Rob Johnson as they discuss “Why Communications Expertise is Vital in Setting Strategy.”
Can You Hear Me? · Eileen Rochford, Rob Johnson
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Show Notes
Recommended Resources
- Powell Tate; Part of the Weber Shandwick Collective: “Speak Up,” Americans Demand of Corporate Leaders - LINK
- Scroll down to find a PDF of the full report.
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