The Role of Social Media in Leadership
Social media is no longer just a personal platform; it's a powerful tool for leaders to connect, communicate, and shape their brand. Join us as we explore how leaders can harness social media to build trust, drive engagement, and amplify their leadership presence. Join Can You Hear Me? co-hosts Eileen Rochford and Rob Johnson as they welcome Kellie Kennedy, Executive Vice President of Strategic Earned Marketing at The Harbinger Group to discuss The Role of Social Media in Leadership.
Can You Hear Me? · Eileen Rochford, Rob Johnson, Kellie Kennedy
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Show Notes
Kellie Kennedy
Executive Vice President, Strategic Earned Marketing
For Kellie, creating compelling marketing strategies starts with engaging in proper design principles. Much like her personal affinity for interior decor, Kellie carefully weaves a combination of strategic marketing, PR and media relations experience to piece together comprehensive campaigns that satisfy clients and their audiences alike.
With a 20+ year background in marketing and communications with a focus on healthcare and financial services, Kellie employs a style rooted in close client relationships — some of which have spanned decades — while also emphasizing collaboration, brand awareness, problem-solving and deep research to stay ahead of industry trends and drive businesses forward. Following an insights-driven approach, she incorporates competitive analysis learnings to tailor solutions for corporate communications and C-suite clients — all while paying close attention to achieving KPIs. At the Harbinger Group, she draws upon her wealth of experience to manage multiple accounts and provide sage marketing leadership. Among the clients she’s architected communications campaigns through the years include RevSpring, Illinois Biotechnology Innovation Organization, GTCR, First Command, The Habitat Company, Golden Apple, National Louis University and The Federal Savings Bank.
Prior to her work with The Harbinger Group, Kellie was a marketing communications consultant with Northwestern Memorial Hospital and Hill & Knowlton.
When she’s not working hand-in-hand with clients to exceed communications goals, Kellie enjoys spending time with her three children and husband, as well as with her affectionate Goldendoodle, Teddy Kennedy. Kellie earned a BA in political science from the University of Michigan.
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