Knowing Your Audience and Delivering Your Message
For business leaders everywhere, communicating clearly and developing your key messages are some of the most important things you can do. While having uniformity in your message, in other words message discipline, is vital, knowing who your audience is can impact the way you deliver that message. In Episode 11 of Can You Hear Me, we take a closer look at how understanding your audience can determine whether you achieve a successful outcome or miss an opportunity.
Can You Hear Me? · Eileen Rochford and Rob Johnson
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Show Notes
- Use surveys and Google forms to collect input
- Closely review social media pages ahead of time for clues
- Use media monitoring to learn about recent events that may have impacted the person or organization
- Ask people in your network who are connected to the people or company for their take
- Research the trends in the industry sector, educate yourself on what’s impacting them
- Look into background, upbringing, professional experiences, shared experiences -- these are clues!
- Make no assumptions about anything
- Use progressing questions - reference HBR article on continuous learning…
- Prepare relevant examples to support your points - relevant is the key - examples increase understanding, engagement and connection
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