A Simple 5-Step CEO Brand Audit
In 2022, building a CEO brand as an extension of your company brand has never been more important, with external stakeholders watching to see what business leaders are all about, how a CEO positions him or herself is vital to the success and perception of their companies. In episode 16 of Can, You Hear Me? Co-hosts Eileen Rochford and Rob Johnson discuss a simple, five-step CEO brand audit that will help leaders on the road to a more focused public perception. Hello, everyone, and welcome to another episode of the Can You Hear Me podcast, which explores best practices in communications for executives everywhere.
Can You Hear Me? · Eileen Rochford, Rob Johnson
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Show Notes
MacKay CEO Forums: https://mackayceoforums.com/
The Archetypes and the Collective Unconsciousness by Carl Jung: https://books.google.com/books/about/The_Archetypes_and_the_Collective_Uncons.html?id=Yc5PlU9MyDwC
The 12 Jungian Archetypes: https://exploringyourmind.com/twelve-jungian-archetypes/
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