Uniqlo Field Debuts at Dodger Stadium
California News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Uniqlo Field at Dodger Stadium: A Subtle Sponsorship Upgrade
Dodger Stadiums field now bears the name Uniqlo Field, thanks to a naming rights deal with the Japanese clothing brand. The overall stadium name remains Dodger Stadium, but new signage, including a big red Uniqlo Field sign and logos on the top deck and base lines, is popping up. Fans seem to be accepting the change, with the Dodgers Japanese stars and Uniqlos local presence helping to make the partnership feel natural. The first big event with Uniqlo gear is set for June twenty-first.
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