Psychology of Buzz Marketing – a podcast with Jim Calhoun, CEO of Popular Media

Why are some Buzz Marketing programs better than others? <br><br>What makes one program more Buzz worthy than another?<br><br>These questions and more are why I interviewed Jim Calhoun the CEO of <a target="_blank" href="http://www.popularmedia.com/">Popular Media</a> for his advice on how to really make your Buzz Marketing programs engaging.<br><br>So what’s Jim’s advice on how to make good decisions when it comes to Viral or Buzz Marketing? <br><br>Two tenets - Make it fun to share and Make it fun to get – this is a base minimum for any Buzz program. To hear more of his advice on how to make your campaigns go viral check out our podcast.<br><br><br><br>About Jim<br><br>Jim co-founded PopularMedia and has served as chief executive officer since its inception in 2003. He is responsible for guiding the company's strategy, growth, operations and customer satisfaction. A true Silicon Valley veteran, Jim has helped a broad range of businesses grow through technology and marketing -- from startups such as Glam Media, Inc. to global leaders such as HP and IBM. Prior to founding PopularMedia, Jim founded CustomerClick LLC, a privately held direct marketing services firm based in San Francisco. Previously, Jim served as Vice President of Products at NetObjects, Inc. Jim is a former reviews editor at CNET and holds a degree in Journalism from the University of Missouri.<br>