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The Baseball Tournament Parents and Kids are OBSESSED With
Episode 26

The Baseball Tournament Parents and Kids are OBSESSED With

Buying Sandlot: The Business of Youth Sports · Buying Sandlot

February 7, 202637m 18s

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Show Notes

Daniel Himel is the founder of "Happy Baseball" or as it's called on his tax returns - Middle School Matchup. MSM is a unique weekend tournament for middle school baseball players in areas that do not have formal middle school teams. Over 50,000 kids in 300 cities have participated and it's getting bigger and bigger each year. We talk to Dan why they only play twice a year, how do they spot good locations, his franchise model, the Savannah Bananas recent news, and if he's expanding into other sports.

Check out Middle School Matchup here: https://www.middleschoolmatchup.com/


0:00 - Brand New Speakers Announced for the Buying Sandlot Summit

5:20 - Kyle & Kyle's Thoughts on Middle School Matchup

17:22 - What is Middle School Matchup?

20:30 - How does MSM spot good locations?

21:28 - How does MSM Decide When to Schedule Tourneys?

23:28 - What is MSM's Franchise Model look like?

28:43 - Why they can't have more tournaments...

30:11 - Will MSM have to compete with the Savannah Bananas?

32:59 - Will they expand into other sports?


Get your tickets to our Youth Sports Business Conference in Philadelphia from April 14th-15th: https://events.buyingsandlot.com/summit-2026


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