A Major Shift in Youth Sponsorship and the Campaign Increasing Participation for Girls
Buying Sandlot: The Business of Youth Sports · Buying Sandlot
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Parents pay 1.5 times more attention to brands that sponsor their child’s youth team than to brands sponsoring professional sports teams. - YouGov Sport and Priority Partnerships Report
We talk about the developing landscape of youth sports sponsorship as some major brands are pivoting from advertising in pro sports. We also touch on how teams, tech platforms, and leagues are taking advantage of it, how it will effect the cost of clubs, and how major brands could utilize it to their advantage. Later Madison Gates, VP of Marketing at I9 Sports, discusses the "Gains are for the Girls" campaign, the impact of NIL and Title IX, and the challenges of maintaining participation as girls transition into their teenage years.
0:00 - Researcher Unlocks Future Gold Medal Winners?
4:50 - The Major Shift in Youth Sports Sponsorships
9:42 - Youth Sponsorship with Club Teams
14:22 - Youth Sponsorship with Tech Platforms
21:05 - Youth Sponsorships with Major Brands
22:44 - "Gains are for the Girls" campaign w/ Madison Gates from i9 Sports
26:57 - The Impact of NIL and Title IX
29:03 - The Role of Coaches and Role Models Play
30:31 - How i9 Helps Drive the USA's Youth Participation Goals
Get your tickets to our Youth Sports Business Conference in Philadelphia from April 14th-15th: https://events.buyingsandlot.com/summit-2026
Follow Us:
Subscribe to the Newsletter: https://www.buyingsandlot.com/
LinkedIn: https://www.linkedin.com/company/buying-sandlot/
Instagram: https://www.instagram.com/buyingsandlot
TikTok: https://www.tiktok.com/@buyingsandlot