How Jah Rawlings Built Atlanta’s Basketball Powerhouse
Butternomics the Business of Culture
September 24, 202446m 16s
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Show Notes
In this episode of Butternomics, Brandon Butler chops it up with Jah Rawlings, the mastermind behind AEBL, to break down how he flipped Atlanta’s basketball culture on its head. From surprise drop-ins by NBA superstar Kyrie Irving to teaming up with big brands and pulling in ATL legends like 2 Chainz and Lou Williams, Jah gives us the inside scoop on how he built AEBL into a basketball movement that’s all about the community.
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