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Why I don't create content to get clients

Why I don't create content to get clients

Business Tao with George Kao

February 22, 20216m 27s

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Show Notes

Marketing often teaches us to create free content as a way to build up desire for your audience to buy your thing later. I don't like manipulating my audience, and recommend that we instead approach content as inner exploration and outer service. That's 80% of what we put online. Let 20% be transparent selling.

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