stop marketing to the lizard brain and instead appeal to the best in others
July 1, 202411m 8s
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Show Notes
A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it…
By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.
To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…?
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