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Must we sell to the client's pain points?

Must we sell to the client's pain points?

Business Tao with George Kao

September 2, 20215m 41s

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Show Notes

Instead of possibly re-traumatizing our clients by selling to their "pain points" what if we emphasize their joy points, their gratitude points, their relief points?

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https://youtu.be/cZGfIVZgXw0



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