Instantly Impressive vs. Consistently Authentic (6-minute version)
February 27, 20236m 15s
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
There are essentially two foundational ways of showing up in our marketing and content:
Be impressive instantly.
Be consistently authentic.
You can get clients through both methods, but only one method unleashes your full potential...
Comment here:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com