
Don't niche yourself... but *do* niche your offers.
January 22, 20246m 40s
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Show Notes
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates.
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