Don't aim for lots of "traffic" -- aim for the few true fans who really get you...
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.
It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity.
What if instead we focus on serving the just right “people”, instead of always getting more “traffic”? The shift seems subtle, but it’s important: a more relational language continually trains us to focus on real human beings.
Instead of “traffic”, what does an authentic business really need? I discuss that in this episode.
Comment here:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com