When Google Serves Ads in Iran, Advertisers Pay the Price
When Google Serves Ads in Iran, Advertisers Pay the Price
Business, Spoken · SpokenLayer
May 16, 20199m 48s
Audio is streamed directly from the publisher (dovetail.prxu.org) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As director of paid search at Greenlane Marketing, a web marketing firm based in Eagleville, Pennsylvania, Christian Wenzel spends a lot of time studying who's clicking on his clients’ Google ads. He’ll look at things like where they're located to see if, for instance, people in Pennsylvania are more likely to click on a given ad than people in California. Then, he'll tweak the ad campaign accordingly in hopes of maximizing its effectiveness.
Learn about your ad choices: dovetail.prx.org/ad-choices