Spotify and the Triumph of the Subscription Model
Spotify and the Triumph of the Subscription Model
Business, Spoken · SpokenLayer
April 5, 20184m 49s
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Show Notes
In 2011, when Spotify launched its streaming music service in the U.S., the future of digital media lied squarely in the realm of advertising. Sure, everyone knew ad-based models—sometimes called “the Internet’s original sin”—had flaws. But companies like Google, Yahoo, Facebook and were able to grow very large, very quickly by attracting big audiences to their free services and selling ads.
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