Sponsors Are Playing Moneyball to Snag Unsung Olympians
Sponsors Are Playing Moneyball to Snag Unsung Olympians
Business, Spoken · SpokenLayer
August 8, 20166m 7s
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Show Notes
The International Olympic Committee is now allowing athletes to enter into sponsorship agreements with companies that aren’t official Olympics sponsors. Yes, the committee has placed serious limitations on this arrangement. Athletes can’t talk about non-official sponsors or post about them on social media during the blackout period that started last month. And non-official sponsors aren’t allowed to mention the Olympics in their advertisements.
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