MeToo Is Changing Even the Smarmiest Advertisers
MeToo Is Changing Even the Smarmiest Advertisers
Business, Spoken · SpokenLayer
April 5, 20189m 50s
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Show Notes
In 2016, the National Center on Sexual Exploitation sent a letter to a fast-growing content marketing network called RevContent. The nonprofit watchdog was concerned about the way some of RevContent’s advertisers portrayed women. The network regularly ran ads for mail-order bride services, for example, or ones that featured close-ups of women’s breasts.
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