Episode 5
The One with Lee Zohlman, Formula E Director, Americas
Business of Speed Podcast · Business of Speed
October 22, 202553m 37s
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Show Notes
He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed.
Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:
- How saying no to the wrong deal doubled his career trajectory
- Why partnerships, not sponsorships, define the next era of motorsport business
- Formula E’s billion-impression growth story (and what it teaches every brand)
- How the electric series plans to conquer the Americas—Miami, Mexico City, São Paulo and beyond