From Star Wars Sets to the F1 Paddock: How Esmé Buxton Built The Paddock Journal in Under a Year
Business of Speed Podcast · Business of Speed
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Show Notes
In this episode, Vincenzo and Lali sit down with the founder of The Paddock Journal, the Substack-turned-physical-magazine bringing fashion, culture, and editorial storytelling to the world of F1. Esmé breaks down how she went from pitching a Laura Winter feature to major publications (and getting rejected) to launching her own brand that had Alpine Stars knocking on her door within months.
We get into all of it: why physical media is making a comeback in a short-form video world, how the F1 industry itself is paying attention to what she's building, the moment at the Dutch Grand Prix where she realized she had a real business, and why she thinks "imposter syndrome" needs to be deleted from our vocabulary entirely.
Plus, Esmé reveals her biggest move yet: The Paddock Journal Atelier, a fashion showroom and shopping experience launching at the Monaco and Silverstone Grand Prix this year.
Whether you're building a media brand, trying to break into motorsport, or just want proof that asking for what you want actually works, this one's for you.
Connect with Esmé and The Paddock Journal: Website: thepaddockjournal.com Instagram: @thepaddockjournal