Why Direct-to-Consumer is the Future of Furniture
With stints at McKinsey, Google and Birchbox, Maiden Home founder Nidhi Kapur has applied her digital brand-building skills to upholstery—sofas and chairs. On this week’s episode, she shares the good, the bad and the ugly of creating a direct-to-consumer custom furniture company—from sourcing and product development to marketing. This episode is sponsored by Fuigo.
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Show Notes
With stints at McKinsey, Google and Birchbox, Maiden Home founder Nidhi Kapur has applied her digital brand-building skills to upholstery—sofas and chairs. On this week’s episode, she shares the good, the bad and the ugly of creating a direct-to-consumer custom furniture company—from sourcing and product development to marketing. This episode is sponsored by Fuigo.