Transparency is the way forward, says Eric Chang of Hellman-Chang
The co-founder of the high-end furniture talks about embracing technology, the scourge of knockoffs, and why transparency is key to the industry's future.
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Show Notes
Eric Chang started his company—high-end furniture brand Hellman-Chang—in 2005 with his childhood friend Daniel Hellman. At first, it was a hobby, but the two of them quickly rose to prominence with a signature look and a bold, buzzy marketing campaign. In addition to running a thriving brand, Eric is also a former president of the Decorative Furnishings Association, where he had a front-row seat to the challenges and opportunities of an industry in transition. In this episode of the podcast, he speaks with host Dennis Scully about why Hellman-Chang moved from Brooklyn to Georgia, the surprising reason why he loves RH, and why a lack of transparency has stunted the industry’s growth—and what we can do about it.
This episode is sponsored by The Bruno Effect and Coppersmith.