Thibaut is proudly old school
Chief marketing officer Stacy Senior Allan discusses the brand's evolution over the decades
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Show Notes
Originally founded as a wallpaper maker in the 19th century, Thibaut has grown over the decades to become a powerhouse brand that now produces wallcoverings, fabric and even furniture. Despite a surge of growth in our digital era, Thibaut remains proudly old-school. While other brands explore virtual visualization tools and selling online, it produces sample books and relies on a network of showrooms and shops to distribute its products. On this episode of the podcast, chief marketing officer Stacy Senior Allan speaks with host Dennis Scully about how trade brands have to police internet sellers, why she believes in the power of print magazines, and what interior designers really need in a time of so much change.
This episode is sponsored by Serena & Lily and the Future of Home conference