The California Collective on shaking up the showroom model
Early last year, amid an industry shakeup, textile designers Paige Cleveland, Brook Perdigon and Alexis Hartman decided to create one of their own. As the California Collective, they’re leaving behind showrooms in their home state and banding together to explore a new way of doing business.
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Show Notes
When Paige Cleveland, Brook Perdigon and Alexis Hartman began meeting for coffee in the early days of the pandemic, they didn’t realize that their casual conversations would evolve into a new model for navigating the industry. The trio of textile designers are putting their ideas to the test with the California Collective—a unique partnership in which they pool business expertise and resources to sell directly to designers in their home state. In this episode of the podcast, the group tells host Dennis Scully about pulling their products out of California showrooms, their early experiences with the new model, and how a more transparent industry could be best-suited to evolving client expectations.
This episode was sponsored by The House of Rohl and The Future of Home conference.
LINKS
Brook Perdigon
Rule of Three
Lake August
California Collective
Dennis Scully
Business of Home