Tapping into the design zeitgeist with Minted CEO Mariam Naficy
Minted founder and CEO Mariam Naficy tells the story of the company’s transformation from greeting card company to tech-fueled art and decor marketplace, sharing her thoughts on crowdsourcing, trend cycles and how blockchain has impacted ownership rights for artists and designers.
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Show Notes
A little more than a decade ago, the world of digital printing was a different place, dominated by manufacturers and largely devoid of artists and designers. In 2007, Mariam Naficy set out to change that, founding Minted as a stationery company that would use emerging tech to promote the work of independent artists and designers. Nearly 15 years later, the company continues to stay ahead of the curve through its crowdsourced design competitions—giving consumers a hand in what’s sold on the site while simultaneously offering an early glimpse into rising trends.
This episode is sponsored by Crypton Home Fabrics and Hooker Furniture.