Suzanne Kasler on why the design business is better (and harder) than ever
The lauded Atlanta designer shares the story of her career and explains how the pandemic has changed her firm forever.
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Show Notes
A midwestern native trained in commercial design, Suzanne Kasler made two big pivots in the mid-1990s: she moved to Atlanta, and began working exclusively on residential projects. Both changes turned out to be prescient: She quickly became one of the south’s biggest names, and is now a nationally recognized designer, regularly earning a spot on the AD100 and Elle Decor’s A-List—not to mention a robust portfolio of product licenses with everyone from Hickory Chair to Visual Comfort to Ballard Design.
On this episode of the podcast, she speaks with host Dennis Scully about why business is about more than just productivity, why she focuses on pricing transparency with clients, and how the logistical challenges of the pandemic have changed her firm forever.
This episode is sponsored by Crypton