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Lulu Lytle of Soane: 'Luxury without transparency isn't luxury'
Episode 313

Lulu Lytle of Soane: 'Luxury without transparency isn't luxury'

The founder of the UK-based company shares the story behind the brand

Business of Home Podcast

December 4, 20231h 5m

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Show Notes

In the late 1990s, driven by a love of craft, Soane founder Lulu Lytle took a road trip throughout Britain to meet artisans and makers. For the past 25 years she’s built a business around them, creating a collection of furniture, lighting and fabric all made in the UK (and beloved by interior designers around the world). On this episode of the podcast, Lytle speaks with host Dennis Scully about opening a new showroom in New York, why it’s so difficult to make quality furniture at an affordable price, and why luxury without transparency isn’t luxury at all.

This episode is sponsored by Loloi and BDDW

LINKS
Soane
Dennis Scully
Business of Home