Kate Verner on how licensing works now
Consultant Kate Verner about why licensing isn’t a get rich quick proposition, the need to make manufacturing cool again, and why Instagram fame doesn’t always translate to real world sales.
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Over the course of nearly twenty years as an advisor on licensing deals and business strategy, Kate Verner has worked with some of the most prominent names in the industry, including David Easton, Laura Kirar and Arteriors. On this episode of the Business of Home podcast, she speaks with host Dennis Scully about why licensing isn’t a get rich quick proposition, the need to make manufacturing cool again, and why Instagram fame doesn’t always translate to real world sales. This episode was sponsored by Chairish and Google.